This story was originally published by sister site, Modern Retail. Regional department store Von Maur is on a mission to bring more brands to shoppers in the heartland. The retailer, founded in 1872 in Davenport, Iowa, has been on a slow and steady growth trajectory at a time when other department stores like Macy’s and […]
Out-of-control new business reviews are placing a burden on media and creative agencies competing for work. According to media agency executives who spoke to Digiday anonymously, client requests for agencies to respond to pitch invitations within punishing deadlines are becoming the new normal. Expectation of quick turnarounds has become “a common theme,” said Charlie Carpenter,
Agency new business crunch now permanent, say execs Read More »
Holiday shopping (and thus, holiday marketing campaigns) seem to begin earlier every year. But for many content creators, the annual Q4 brand deals this year are increasingly coming together at the eleventh hour. More often than not, deals are struck less than 30 days out from a campaign live date as opposed to the traditional
Some creators say brands are delaying their holiday deals later than ever this year Read More »
The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing panic, it’s made one thing clear: AI-generated
Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.
Top takeaways from Advertising Week 2025 marketers need to know Read More »
Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.
Airbnb continues focus on travel experiences with new social features Read More »
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
True Religion targets women, college sports fans in holiday campaign Read More »
Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.
Sober celebrities pour into nonalcoholic beer Read More »
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically. The post Comcast Intros Biddable And Programmatic For Linear TV appeared first on AdExchanger.
Comcast Intros Biddable And Programmatic For Linear TV Read More »
Hightouch’s new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s. The post CDP Hightouch Has A Shortcut For Making UIDs appeared first on AdExchanger.
CDP Hightouch Has A Shortcut For Making UIDs Read More »
