Marketing

How Snowflake turned its 600-person marketing team into an AI-powered organization.

Dept doesn’t want to sell marketers AI tools. It wants to sell them growth. That’s the pitch, anyway, and it comes with a deliberate sacrifice: the agency won’t charge for the tech layer of its new AI system at all, only for the outcomes that come out the other end. The system is called Deptify,

Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup. The post Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars appeared first on AdExchanger.

Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal’s portfolio.

Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.

Susan Credle, this year’s Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.

Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. The agency holding company announced Monday that it’s adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. These new features enable post-campaign measurement of a campaign’s reach, frequency and performance across multiple

In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of viewing.  Expected to close in 2027, the transaction combines Fox’s sports, news and entertainment content with its streaming platform, Tubi,

You Down With DBE? There’s a new type of DSP  But it’s hard to put a finger on what exactly distinguishes the DSP category. It encompasses startups like Pontiac Intelligence and products like Comcast-owned Universal Ads, not to mention pureplays like Viant – all platforms that operate at dramatically lower take rates than The Trade

Containerization is suddenly everywhere in ad tech conversations. PubMatic just launched Decision Fabric, Index Exchange has had Index Cloud in market since spring and a raft of smaller players are scrambling to position themselves around the tech. Depending on who you ask, it’s either the infrastructure overhaul that finally drags programmatic into the modern era