Marketing

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change appeared first on AdExchanger.

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. Jablonowski is the CEO of DSPolitical, a political ad platform specifically for Democrats and progressive causes that describes itself as

Through The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the “Today” show aired a segment that compared Blacksheep’s $8 prescription glasses to high-end pairs surpassing $350. Search traffic skyrocketed. But

Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back into client marketing budgets or

This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers. Showtime Paramount’s delayed WBD deal, YouTube’s new Peacock deal and more Showtime For the better part of the past decade (at least), many streaming ad buyers have complained about not knowing what shows

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.

Buoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes.  Case in point: A major beverage company is conducting an independent audit of its digital media ads — including CTV and online video — that ran