There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers. Brand visibility used to be what a brand said about itself via traditional SEO and paid media. In the age of […]
Creators are moving into brands’ AI search playbooks Read More »
Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect how creators are monetized and measured. On August 24, YouTube will change how it counts views, registering a video view from the
The winners and losers of YouTube’s view count and monetization overhaul Read More »
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August The post Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy appeared first on AdExchanger.
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy Read More »
With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry baseline, but implementation remains murky.
IAB revisits AI disclosure in ads as legal requirements multiply Read More »
A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order to its Kid’s Meal.
Chipotle broadens Gen Alpha marketing with Salish Matter collab Read More »
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers. The post The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why Read More »
OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. The timing lands at the six month mark for OpenAI’s ads business. What started as a U.S. pilot in February has already moved through Canada,
OpenAI’s ads business hits Europe at the six month mark Read More »
A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually
Your Team Is Working Faster With AI, But Are They Really Getting Better Results? Read More »
Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a song includes 100 million emails, 500 million Microsoft Teams chats and
Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers Read More »
Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. It’s called diVine as a nod to Vine, the influential, though short-lived six-second video app that shaped a chunk of online culture before it was shut down by its owner, Twitter, in 2017. Behind it is Evan Henshaw-Plath, known
DiVine, Vine’s spiritual successor, won’t rule out ads Read More »
