The Bear’s final season sold out its sponsorships, but its influence goes well beyond the TV screen for FX and Disney.
How The Bear Helped Cook Up New Ad Interest in Disney Shows Read More »
It’s a golden era for creatives, and trust remains the biggest non-negotiable.
Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder Read More »
Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.
How TikTok Shop is changing innovation for food and beverage brands Read More »
The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments.
Mike’s Hot Honey spurs experimentation with soccer-infused campaign Read More »
Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.
How Tom Holland’s nonalcoholic Bero breaks through with brand partners Read More »
Step into a true best of Cannes Lions event.
Inside Julie Thompson’s Annual Thursday VIP Dinner Club & Discotheque at Cannes Lions Read More »
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
Profound Launches an AI Agent to Manage End-to-End Marketing Read More »
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]
Sports Fans Want Better Experiences, Not Better Algorithms Read More »
NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.
Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers Read More »
If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus,
People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts Read More »
