Marketing

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push.  Through a new “Forbes Creator” banner, the publisher is using TikTok, Instagram and events to push out video-led coverage fronted by a small group of creators, rather than just staff reporters.  The publisher is working […]

The World Cup is expected to create the largest sports betting market in history. That’s an opportunity for sportsbook brands looking to gain and hold market share, and for the prediction market companies hoping to disrupt them in turn. “We’ve been planning for the World Cup for 18 months. This is easily going to be

In the search to make advertising on streaming services less unpleasant for viewers often bombarded with the same ads in every commercial break, Omnicom Media and Disney Advertising have agreed to implement a connected TV ad solution that enables dynamic sequential storytelling across both video on demand (VOD) and live programming. The two plan to

The grocery chain launched shopping assistants last year with OpenAI and Google.

The online retailer is partnering with Ticketmaster and Papa John’s to automate purchases.

At Cannes Lions, the NFL and 72andSunny revealed how tentpoles like The Super Bowl bring in new audiences.

ADWEEK takes you inside the best moments from the Croisette, the Palais, and beyond.

Kevin Dunn, Chief Revenue Officer, Experian Healthcare marketers are already operating in a mixed-identity ecosystem. A pharmaceutical brand launching a campaign today may rely on authenticated data in one environment, contextual signals in another and aggregated measurement elsewhere. In a mixed-identity ecosystem, accuracy and scale come from the ability to coordinate multiple signal types across

The 8 Grand Prix-winning campaigns from day one of Cannes Lions 2026.

ESPN’s new fan hub launches in August.