Marketing

Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how funding it won’t come at the expense of staying profitable. The IAB Europe’s chief economist Daniel Knapp put it plainly: “No one really knows […]

Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate. And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered

Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year-over-year to $805 million and advertising revenue up 64% YoY to $762 million, the company’s stock cratered on Thursday, sliding nearly 13% in after-hours trading. Why? Because AI. Specifically, Wall Street is fixated on how AI is reshaping

Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance metrics that CFOs understand. Yet the tremendous success of performance marketing now presents a growth ceiling for many organizations. We

Imagine this: someone double-taps your post, leaves a thoughtful comment, maybe even shares it to their story. You feel the dopamine hit then crickets. A week later, they’ve forgotten you exist. Sound familiar? That gap between “someone liked my post” and “someone bought from me” is exactly where most brands leak revenue.  And it’s wider