Marketing

Mark Carlson, CEO, SimpleFeed With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers […]

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats. It’s also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all

Visa’s November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets including Samsung Wallet across eight Asia Pacific markets (Australia, Hong Kong, Japan, Malaysia, Singapore,…

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content

Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers. The post Braving The Elements; How Will The Agents Be Paid? appeared first on AdExchanger.

Agentic visitors are becoming a gnarlier problem for some publishers. The real issue is measurement: without a clear way to separate agentic visitors from humans, some buyers are getting jittery — and a few are already pulling ad spend. The term agentic visitors describes when AI assistants or automated agents — like OpenAI’s ChatGPT and