This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic. Fuzzy math YouTube’s Oscar bid, the business of AI slop and more Fuzzy math Co-viewing measurement is a necessary evil in the TV and streaming ad market. This is a member-exclusive article from Digiday. […]
Future of TV Briefing: WTF is co-viewing measurement? Read More »
The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI. Some brands, like U.S. Bank, are taking a hybrid approach, while others, like Adobe, are more fluid, using AI tools both internally and in partnership with external partners.
Why generative AI doesn’t fit into a standard in-housing playbook – yet Read More »
Incoming WPP CEO Cindy Rose said winning the global account is a “testament to the AI-based data solutions” WPP Media is building.
WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest Read More »
“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.
Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign Read More »
The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.
How MLB is powering first-party data collaborations with Adobe Read More »
Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement. One such startup is Adomni, a programmatic out-of-home and video ad platform that positions DOOH inventory as
One Startup’s Plans To Make Digital Out-Of-Home More Accessible Read More »
Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform to deliver native ads on the open web that load quickly and look right everywhere is another beast entirely. Which is one reason why native has long been
The Science (And Art) Of Scaling Native Ads Read More »
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible
Wondercraft Launches AI Tool To Speed Up Audio Ad Production Read More »
Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large extent, the industry hasn’t disappointed, with Indies merging to form bigger Indies, and holdcos continuing to acquire different specialty shops to grow even bigger. The latest merger comes in a massive corner of
Two agencies merge with PE help to grab a larger share of a maturing marketplace Read More »
Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers. The post Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP appeared first on AdExchanger.
Walmart’s Brand-to-Seller Balance; For Everything Else, There’s WPP Read More »
