Marketing

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes […]

Oyez! Oyez! Oyez! “Oyez” means “hear ye” in French. Town criers and court officers traditionally use it to call for silence before a judge enters the courtroom and proceedings officially begin. In the courtroom of Leonie Brinkema, the judge presiding over DOJ v. Google, the clerk uses this invocation to mark the start of each

On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $19 million in series A funding. The round, which brings Bluefish’s total funding to $22.5 million, was led by NEA and Salesforce Ventures. It’s worth pointing out that the word “bluefish” is also the

Workers’ CoMP Web publishers are seeing revenue and traffic evaporate in lockstep with the rise of new AI-generated search habits. What’s a pub to do? A growing number are shifting their focus from data licensing deals with LLM operators (like OpenAI, Anthropic, Google’s Gemini, et al.) to usage-based revenue models, The Information reports. Let’s call

Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative marketing efforts, Digiday has learned. Kellanova has been working with creative technology firm Vidmob and industry association MMA Global to measure the effectiveness of creative deployed on Meta ad units, using an AI-enabled

This story was first published by Digiday sibling ModernRetail Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open tennis tournament. Last year, the limited-edition cans — called Heineken’s 0.0 L0ve.L0ve cans — sold out during the first week of the U.S. Open, where they

In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial collaboration — Michael Sebastian presides over one of America’s most iconic magazines. With a twist. At 44, the editor in chief of Esquire

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic. Fuzzy math YouTube’s Oscar bid, the business of AI slop and more Fuzzy math Co-viewing measurement is a necessary evil in the TV and streaming ad market. This is a member-exclusive article from Digiday.