Marketing

Brands at the 2023 iteration of Bravo’s fan convention for its reality shows saw double-digit lifts in brand recall, purchase intent and emotional engagement.

The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process. The post The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards appeared first on AdExchanger.

Christopher Nolan’s Tenet imagined a world where time could fold back on itself. The IAB Tech Lab’s new Agentic RTB Framework takes a more literal swing at the idea – or more precisely, by stripping out the lag that slows every real-time auction. The milliseconds saved can finally go toward making smarter decisions about programmatic

Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical way forward. NTT and NTT DOCOMO recently developed a Large…

Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected…

Connected TV advertising is thriving, but the foundation below it is starting to crack. Publishers produce the content that makes streaming valuable, yet they carry the heaviest burden and earn the smallest share. Meanwhile, OEMs and streamers have tightened control of distribution and data. What began as a basic imbalance between supply and demand has

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise. The post A Kick In The Back Over Kickbacks; The New Jolta Media appeared first on AdExchanger.

Job cuts made at Brandtech group media agency Jellyfish may be the latest symptom of a contracting advertising and marketing job market. The company cut as many as 50 roles at the end of October, following a slowdown in client spending, Digiday has learned. “Our existing clients were spending less money, some of those were

This week’s Media Briefing looks at publishers spending more to win back readers as search referrals slip and AI eats clicks, leaning on ads, arbitrage and AI-boosted marketing to stay visible. Some publishers worry the free traffic era is diminishing, so they’re turning to paid audience acquisition tactics to keep audiences coming Axel Springer CEO

This article was first published by Digiday sibling Modern Retail In the last few years, affiliate marketing has become more competitive, causing brands to get more creative in their quests for influencers their competitors may not have already tapped. In turn, unexpected pairings are emerging: Mattress brands are teaming up with athletes and apparel brands