Marketing

Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops execs through the basics of agentic AI. When he asked who had even heard the term, only about 20% raised their hands. That number would look very different now. The acceleration since that meeting has […]

Forbes has launched an AI-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie. The publisher began rolling out the dynamic paywall to 20 percent of its audience on Oct. 17, and launched it today (Nov. 14) to the entire Forbes audience.  The move is part of Forbes’ broader

This holiday season, awareness and brand dollars are likely at the top of Google’s wishlist — at least that’s what it seems based on Google’s communication with ad partners as of late. For the past six months, the tech behemoth has increasingly recommended spend on non-search, upper funnel channels like YouTube, display and discovery ads, according

Patrick Roman Gut, svp and head of new business, Adstra Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness

Disney’s Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues. The post Move Over, Princesses – Disney Is Going All In On Sports appeared first on AdExchanger.

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.