Marketing

For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. The post How Kargo And The Ad Council Are Trying To Make Pause Ads Happen appeared first on AdExchanger.

In a market increasingly dominated by premium streaming environments and evolving measurement standards, some marketers believe they’re still getting the full value from online video (OLV). But they’re not. As buying behavior shifts to match newly defined placement types, many are unknowingly investing less in the formats that once delivered reliable performance. The latest IAB

Shopped Out A former product manager on Meta’s Shops ads team named Samujjal Purkayastha filed a whistleblower complaint against his former employer with the London employment tribunal for reporting illegal business practices, Adweek reports.  According to the complaint, Meta inflated the ROAS of its Shops ads campaigns, which incorporated the costs of shipping fees and

This article was first published by Digiday sibling Modern Retail. Target has named its next CEO. Unsurprisingly, it’s Michael Fiddelke. Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in many different departments and leadership positions. For most of 2024, he served as CFO and COO concurrently, and in May,

This week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals. More AI licensing deals with publishers could be on the horizon with publishers IAB Tech Lab pushes forward with its work to standardize the AI remuneration with 50 publishers, retailers and cloud edge actively participating.  AI licensing deals

In 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars. CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creators, with all three expanding their creator offerings or announcing the production of original creator content in recent months as brands continue

With creators, marketers are back at a familiar crossroads: measurement headaches. That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the scrutiny of finance directors. Creators are there now. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest

As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, they’re monitoring a small set of dashboard indicators for signs that ad performance is slipping, or that their competitors are