The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2.
How Walmart is deploying the Grinch to boost holiday marketing Read More »
Is it just me, or do third-quarter earnings always seem especially strange? The post What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends appeared first on AdExchanger.
What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends Read More »
Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place? It’s like good police work, Senior
Yearning For Earnings Read More »
Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.
Geico puts emotional spin on value for new brand platform Read More »
The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.
Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’ Read More »
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers, that means CTV is the ideal launch point for campaigns, delivering high-impact engagement on the biggest screen in the home, while using omnichannel
Why CTV Belongs At The Center Of Every Omnichannel Strategy Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: AI-TA? appeared first on AdExchanger.
Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators. The post Isn’t It Gross; API, A Pain In … appeared first on AdExchanger.
Isn’t It Gross; API, A Pain In … Read More »
With its latest slew of updates, Beehiiv is pushing beyond a newsletter hosting platform and positioning itself as a place where creators can build full websites, sell digital products, integrate podcasts and YouTube feeds and research audience analytics. Creators have largely welcomed the new set of business tools, revealed on Thursday (Nov. 13). Four creators
Creators embrace Beehiiv’s push beyond newsletters Read More »
This story was first published by Digiday sibling ModernRetail President Trump touted in the Oval Office last Thursday that Walmart’s Thanksgiving meal would cost 25% less this year than it did last year under the Biden administration. “They just came out with a very powerful statement,” Trump said, later repeating the claim on his Truth Social
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals Read More »
