Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded.
Unilever’s top marketer to depart amid structural shakeup at CPG giant Read More »
The Dry January tie-up includes a map on the restaurant reservation platform spotlighting locations that serve the nonalcoholic brewer’s products.
Athletic Brewing links with OpenTable in latest bid to sober-curious Read More »
Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday. Viant’s direct integration with iHeartMedia also allows both companies to match their data graphs and create shared IDs for targeting audiences
Broadcast Radio Is Now Available Through DSPs Read More »
Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST and streaming video on-demand TV channels. Lionsgate ran the RFP this year as it “began taking a
Lionsgate Tiptoes Into The Ads Biz With An Exclusive Ad Server Read More »
Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.
Inside Walmart Connect as retail media, CTV convergence accelerates Read More »
The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and the sell side if we are to truly thrive. Industry leaders recognize this reality, including The Trade Desk CEO Jeff Green and JWX (formerly JWP Connatix) CEO John Nardone. Both have weighed in on how
The Open Internet Can Still Win If Buyers and Sellers Unite Around Radical Transparency Read More »
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes. The post The Attribution Goldilocks Problem; Video Is No Escape Pod appeared first on AdExchanger.
The Attribution Goldilocks Problem; Video Is No Escape Pod Read More »
The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from the company itself. In pushing back on claims that the deal would be anti-competitive, Netflix co-CEO Greg Peters pointed to YouTube as a bona fide rival that it would still trail with Warner Bros stack
In Graphic Detail: Why YouTube is a genuine threat to Netflix Read More »
There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like
Media Briefing: The top trends in the media industry for 2025 Read More »
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The platform now reaches 151 million daily active users who spend close to three hours a day inside its experiences, which
Why brands are still showing up on Roblox Read More »
