Marketing

As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy, meal kit delivery brand Blue Apron has taken its influencer marketing in-house.  The move is to move influencer marketing in-house to curb costs, improve go-to-market campaign speed and build closer relationships with more than 100 […]

The creator economy is a minefield — from varying fees to trying to prove value to the C-suite — which is why marketers need to know how to operate professionally, in the same way they do for every other part of marketing. In this edition of our Confessions series, where we trade anonymity for candor, the

This story was first published by Digiday sibling, Modern Retail Amazon is escalating efforts to keep artificial intelligence companies from scraping its e-commerce data, as the retail giant recently added six more AI-related crawlers to its publicly available robots.txt file. The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the

John Connors, CEO and founder of Boathouse, has spent the last 25 years zagging while most independents zig. And for the most part, the strategy has worked well enough that the Boston-based full service agency has grown steadily — in 2025, Connors expects to grow between 5-10%, as it handles about $100 million in billings.

A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to its new DSP interface, Kokai. Last week, an anonymous Redditor who claims to be an agency media buyer flagged a notification they received in TTD’s platform when trying to create a new campaign using the

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again? The post Remedying A Monopolistic Ad Server appeared first on AdExchanger.

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling. The post How Wildgrain Developed The Right Recipe

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Retail Media Walled Gardeners appeared first on AdExchanger.