Marketing

Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails every month, each one a touchpoint that can either reinforce or weaken… […]

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network. The post Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It appeared first on AdExchanger.

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a tool that stops any personal data from leaking into ad auctions. In short, it’s like an off switch for programmatic personalization. Huge deal, right? It begs

OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever. The post Winning In The Privacy Biz; Monopoly Money appeared first on AdExchanger.

Digitas is the latest agency to launch a zero-click search analysis tool. Last week, the Publicis Groupe business’s U.K. arm shipped Model Sight, software that can evaluate how LLM-powered search is representing a client’s brand back to web users. “[Clients] need to be able to understand how they’re being perceived by large language models. Is

Influencer marketing is getting more sophisticated, and more cautious.  Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even as sponsorship volumes surge, budget pressures, AI uncertainty and geopolitical caution are keeping many partnerships short-term. The result is a creator economy caught between maturity and

This video is sponsored by Sovrn. Sovrn did not have any input or approval over the video’s editorial content. In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., per eMarketer. But that’s just retailers. Airlines, hotels, financial services companies and

It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One chief media officer even said he’s seen

Never mind the ongoing “Trump vs China” legal conversations during the holiday season: TikTok is hoping to rake in as much revenue and ad dollars via its U.S. Shop as possible. And it’s incentivizing sellers to pay up. In recent weeks, the short-form video app has shared a plethora of incentives and challenges with its