Marketing

Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting.  But while AI captures the spotlight, another foundational technology has quietly enabled much of this progress: […]

Sillicon valley bigwigs are getting into SuperPACS; turns out, shaming AI companies sorta works; and UK publishers are going “consent or pay.” The post Artificial Intelligence Goes To Washington; Perplexity Learns That Sharing Is Caring appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify AI is the latest frenemy for ad agencies. On the one hand, generative AI technologies can make it easier for brands to take their marketing in-house. On the other hand, the tech can be so complicated and costly that it could push marketers to become even more reliant on agencies.

Many consider supply-path consolidation a yardstick for the maturation of ad tech; indeed, it has been a buzzword for the sector since the late 2010s, as programmatic advertising became the default means of allocating digital ad budgets. But recent findings demonstrate that actual effectiveness requires sustained pressure. The Association of National Advertisers released its Q2

The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential. That includes Complex — the entertainment and pop culture title