AI momentum papered over Google’s reset year From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated — retreating from some of its longest-running bets while accelerating decisively in others. The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google’s decision to walk back […]
Ad Tech Briefing: Big Tech won 2025 (even when it lost) Read More »
Subscribe: Apple Podcasts • Spotify 2025 was the year of loose ends, according to Digiday executive editor of news Seb Joseph. He and managing editor Sara Jerde joined Digiday Podcast hosts Kimeko McCoy and Tim Peterson to gather together those loose ends and assess which may be tied up in 2026. Among those loose ends
‘A year of loose ends’: Digiday editors share top takeaways from 2025 Read More »
Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.
Horizon introduces open ad tech partnership network Read More »
A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.
Listerine turns mouthwashing sounds into music with Twitch creators Read More »
“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.
Inside Rocket’s new NFL campaign as in-house creative team embraces AI Read More »
A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.
How generative AI upends the brand crisis playbook Read More »
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, The post Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other appeared first on AdExchanger.
Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other Read More »
Snapchat is only for teenagers and Gen Z. That’s a common misconception that Ajit Mohan, Snap’s chief business officer, encounters often among advertisers. Although Snapchat tends to skew younger – it’s got strong usage among the 13-to-15-year-old set – there are also regions where half of its users are above the age of 25 and 30% are
Breaking The Snap Stereotypes Read More »
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy. The post Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK appeared first on AdExchanger.
Programmatic’s Transparency Problem; ChatGPT Backs Into An SDK Read More »
In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm. The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over Read More »
