Marketing

This week’s Media Briefing covers publishers picking up on Meta’s evolving message about AI content licensing deals. More AI licensing deals with publishers could be on the horizon with publishers IAB Tech Lab pushes forward with its work to standardize the AI remuneration with 50 publishers, retailers and cloud edge actively participating.  AI licensing deals […]

In 2025, CTV channel operators are widening their portfolios of creator content in a bid to capture more ad dollars. CTV companies such as Tubi, Samsung TV Plus and Netflix are leaning into creators, with all three expanding their creator offerings or announcing the production of original creator content in recent months as brands continue

With creators, marketers are back at a familiar crossroads: measurement headaches. That moment always comes whenever ad dollars pile up around a particular part of the market — and with it, the scrutiny of finance directors. Creators are there now. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest

As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are beginning to rethink the role paid search plays in their media plans. With that rethinking, they’re monitoring a small set of dashboard indicators for signs that ad performance is slipping, or that their competitors are

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes

Oyez! Oyez! Oyez! “Oyez” means “hear ye” in French. Town criers and court officers traditionally use it to call for silence before a judge enters the courtroom and proceedings officially begin. In the courtroom of Leonie Brinkema, the judge presiding over DOJ v. Google, the clerk uses this invocation to mark the start of each

On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $19 million in series A funding. The round, which brings Bluefish’s total funding to $22.5 million, was led by NEA and Salesforce Ventures. It’s worth pointing out that the word “bluefish” is also the

Workers’ CoMP Web publishers are seeing revenue and traffic evaporate in lockstep with the rise of new AI-generated search habits. What’s a pub to do? A growing number are shifting their focus from data licensing deals with LLM operators (like OpenAI, Anthropic, Google’s Gemini, et al.) to usage-based revenue models, The Information reports. Let’s call