Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight. The post Amazon Gets Scraped, Too; LinkedIn Loves Video appeared first on AdExchanger.
Amazon Gets Scraped, Too; LinkedIn Loves Video Read More »
In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows just how much weight a name can carry. For years, SSPs were cast as the critical pipes carrying publisher inventory into demand platforms. Now, The Trade Desk has decided those pipes are just resellers —
The Trade Desk’s redefinition of supply paths ripples across ad tech Read More »
It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has taken. Last week, the hardware chain launched RedVest Media — its retail media network offering onsite search ads, display ads, in-store signage, email and push messaging as well as offsite programmatic. RedVest Media joins the
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined MLB’s new rights holders, Netflix’s AI guidelines and more The future of TV, defined Welcome to the fourth edition of our glossary of
Future of TV Briefing: The 2025 glossary Read More »
Gabriella Gomez is all-in on TikTok Live. Gomez, a former marketer for brands such as K-Swiss and Beats By Dre, quit her job to become a full-time content creator in 2022. Since then, she’s built a social following of roughly 345,000 on TikTok, boasting about 500,000 total followers across platforms. TikTok Live has been a
FOR IMMEDIATE RELEASE New York, NY — [August 25, 2025] — Chief Marketer Network’s AdExchanger, has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New York 2025, taking place September 29–30 at the New York Marriott Marquis. As part of the collaboration, TWIPN will: Host an exclusive roundtable discussion
This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them. Publishers have a wealth of data from their audience and subscribers, but as advertising models shift with economic
This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the finalists for the 2025 Digiday Awards, who also tapped into cultural trends and the zeitgeist to remain top-of-mind with audiences, with creative being tied directly to measurable results
The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.
H&R Block doubles down on social marketing amid modernization push Read More »
Following a strong Q2, Dine Brands will bring on Michelle Chin as CMO and Jerrold Wong as COO to extend the chain’s recent successes.
Applebee’s appoints marketing, operating chiefs Read More »
