Marketing

How does Amazon strike a balance between AI-driven efficiency in creative production and the risk of commoditization? It’s a question Jay Richman, Amazon’s VP of product and technology, is often asked, he says on this week’s episode of AdExchanger Talks. Richman understands the concern that ad creative could become formulaic if brands rely solely on […]

Coca-Cola’s Secret Recipe Clicks, carts and content are all part of the same recipe, Manolo Arroyo, Coca-Cola’s EVP and global CMO, tells The Drum. The modern media system brings together retailers, shoppers, online content creators and ecommerce data into one interconnected ecosystem, according to Arroyo. That ecommerce data spans first-, second- and third-party data, geolocation,

The story was first published by Digiday sibling Modern Retail. Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone its e-commerce strategy. Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers compared to those who don’t use

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025. Year in review Year in review 2025 is just about over, but somehow the year feels unfinished.  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open web. As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs. In early December, Pinterest announced a partnership with Walmart that allows Pinterest

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs. Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key

YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach. Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and through agencies, are built around spend thresholds. The more an advertiser commits, the more they unlock – credits, price discounts

This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies. From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences more complex

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product. The post The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast appeared first on AdExchanger.

Hot: Automating digital advertising with a centralized platform. Not: Trying to bring that platform to market right as the COVID-19 pandemic struck the country. Though, according to Mike Lane, CEO and co-founder of Fluency, the aforementioned platform, it wasn’t all bad. Lane called the timing both “a blessing and a curse,” because although it created