Marketing

The New York Times’ product recommendation site Wirecutter – like other commerce-based publishers that rely on driving audiences to their sites to make money from affiliate links – is finding new ways to tweak SEO strategy, package content and expand coverage areas to continue growing revenue. This comes at a tricky time, when the volatility […]

After a viewership boom earlier this year, some LinkedIn creators say their video impressions have slumped in the second half of 2025 — a drop the platform attributes to changes in how it prioritizes video.  Over the past two months, seven LinkedIn creators and talent managers have reported a downturn in video impressions on the

At the start of the year, hopes for a return to the frothy days of mergers and acquisitions were high, but more recent deal activity has tempered expectations. It was the prospect of a more business-friendly U.S. administration that bankers and corporate dev teams were primed for a rebound from 2023–24’s M&A lull. Early signals

Google could be forced to shed AdX and hand publishers long-awaited settlements. Still, many fear it won’t matter: AI Overviews is hollowing out traffic so quickly that remedies may land after the industry has already bled out. That frustration reflects the squeeze they’re under.  Google’s AI Overviews is the latest blow to referral traffic and

As sports marketing spend rises, demand among marketers for help managing and measuring the effects of that investment is also up. A clutch of specialist, sports-focused ad tech and mar tech firms have emerged in recent years to fill that gap. It’s a niche that’s expanding quickly in the wake of brands’ enthusiasm for sports

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. The post What’s Next In Retail Media, with TripleLift CRO Ed Dinichert appeared first on AdExchanger.

Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide. The post Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace appeared first on AdExchanger.