Marketing

How GREENIES™ broke through the clutter, distinguished their brand from competitors and encouraged trial of their new, premium products.

For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still makes most of its on-site digital revenue from programmatic. But it’s doubling down on direct-sold custom content, especially when it comes to video and social media, said Hannah Buitekant, commercial director at Mail Metro Media,

Since 2018, which is when California first passed the California Consumer Privacy Act, 18 other US states have enacted their own comprehensive data privacy laws. The International Association of Privacy Professionals diligently maintains an incredibly useful US state privacy legislation tracker, which I make sure to check every couple of weeks. But remembering the nuances

Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem? appeared first on AdExchanger.

This story was first published on sister site, Modern Retail. To say that the language learning app Duolingo relies a lot on its green owl mascot — also known as Duo — is something of an understatement. The fluffy bird is plastered all over the company’s merchandise, from plushies and t-shirts to beanies and backpacks.

Creators may increasingly find themselves with more options for full-time gigs at influencer agencies. Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more

Back in the first quarter of the year, Netflix’s new ad chief, Amy Reinhard, was wrapping up her European ad industry meet and greet in London. While there, she met with executives from GroupM to hear how they prefer to work with Netflix and, more crucially, their expectations. It was during this chat that she

Large language models powering AI search platforms like ChatGPT and Perplexity are still largely a black box, but some CRM and SEO providers are looking to give marketers more info about how brands appear on the inside — even from the outside. Hubspot, for example, recently debuted a free new tool called AI Search Grader,

With the 2024 presidential election in full swing, ad buyers will contend with more political ad dollars in the marketplace. The flood of political ad dollars isn’t the only issue for marketers and ad buyers. As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works to set itself apart from competing startups like ChatGPT and giants like Google. According to a copy of the