Marketing

In January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business of marketing has become. He will become the media management firm’s chief marketing effectiveness officer, assuming a global remit after several years as U.K. managing director and later overseeing Ebiquity’s EMEA markets. His latest move […]

2026 is going to be a big year for NBCUniversal. Not only will it play host to the 2026 Winter Olympic Games in Milan, it’s also going to broadcast the Super Bowl, the NBA Playoffs, the regular MLB season on NBC and the FIFA World Cup on Telemundo. The post NBCUniversal Bets On Ads That

Gary Danks, GM, AIM by Kochava For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy. It’s fast, familiar and baked into most performance workflows. But as privacy regulations expand, identifiers disappear and user journeys grow more nonlinear, last-touch attribution’s blind spots are becoming impossible to ignore. The

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company. The Trade Desk’s current headcount is approximately 3,900. TTD is hosting an all-hands meeting at 12:30 p.m eastern to go over the news with remaining employees. In a statement, a spokesperson

A new logo, typeface and dedicated GLP-1 medical program follow the company filing for bankruptcy in May following subscriber losses.

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKing co-founder and long-time leader of the company’s North American business saw creator content struggle to grow as part of the media mix for many large brands even as traditional media audiences diminished

AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously across more channels. A recent funding round for adtech startup Fluency…