Marketing

This story was originally published on sister site, Modern Retail. Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns. But what Amina Pasha, chief marketing officer at Thrive Market, is most interested in when it comes to AI is how the emerging technology will impact consumer trust and […]

Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily workflows, we wanted to see how brands and marketers were leveraging these tools, and how their employees and customers feel

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position themselves in the era of AI. There’s a mounting distrust, and the numbers prove it. While 82% of ad execs feel Gen Z

Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax. Emma Stone for Squarespace. Odd-couple pairings between celebrity talent and consumer brands aren’t a novelty for Super Bowl ads, but the sheer number of brands relying on a famous face to help them cut through with viewers at home this year was notable. 

This week’s Media Briefing examines how Amazon is the latest tech giant trying to turn the problem of AI scraping publishers’ content for free into a structured marketplace — if it can get LLMs to pay up. Amazon joins Microsoft in race to build AI content marketplaces European news publishers file complaint against Google for

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying

The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and

Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem,  retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question