Marketing

This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies. From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences more complex […]

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product. The post The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast appeared first on AdExchanger.

Hot: Automating digital advertising with a centralized platform. Not: Trying to bring that platform to market right as the COVID-19 pandemic struck the country. Though, according to Mike Lane, CEO and co-founder of Fluency, the aforementioned platform, it wasn’t all bad. Lane called the timing both “a blessing and a curse,” because although it created

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s shifting heading into 2026 for CTV are the expectations around how it should perform, integrate and deliver value. Our latest study with Advertiser Perceptions shows that

Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context Protocol (MCP) is an open-source standard that connects AI systems to outside sources, like data warehouses and analytics platforms. The rise of MCPs “reduces the time [needed] to build and connect to other parties,” which

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again. The post Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts appeared first on AdExchanger.

Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The National Basketball Association (NBA) reportedly hopes to change that record. It’s seeking to capitalize on the spiking popularity of basketball in Europe by launching a 16-team division of the league on the Continent by 2027,

U.S. advertising spending is now forecast to grow 6.6% next year — that’s not taking into account political ad spend that occurred in 2025 — down from an estimated 11% in the past 12 months, according to the latest analysis from Madison & Wall.  The findings are reflected in a similar global forecast from media