“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.
How Lee’s new brand platform reasserts its denim authority Read More »
If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.
Why the advertising industry can’t wait for responsible AI guidelines Read More »
What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t
AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed Read More »
Affordability concerns are disrupting auto-buyer behaviors. Is your targeting keeping pace?
In a tight automotive market, success starts with understanding your buyers Read More »
By tapping benefits offered by the multi-enterprise business networks, suppliers can connect procurement and supply chain processes across their supplier ecosystems.
How to discover new customers with a multi-enterprise network Read More »
Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared and each individual’s personal preferences, said Chris Mufarrige, director of the Federal Trade Commission’s Bureau of Consumer Protection, speaking at the NAD’s annual conference in Washington, DC, earlier this week. Any framework for privacy protection
FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’ Read More »
The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to deduplicate bid requests in pursuit of perfect supply-path optimization, all under TTD’s roof. This strategy shines a spotlight on SSPs, which are now
SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them Read More »
The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired. The post Court Is Back In Session; YouTube to ArtificialTube appeared first on AdExchanger.
Court Is Back In Session; YouTube to ArtificialTube Read More »
The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to use AI to parse through hundreds of hours of video or thousands of datapoints is led by Zach Seward, The New
Inside The New York Times’ AI newsroom strategy Read More »
The ad tech trial many thought would go nowhere has done the unthinkable: it delivered. Judge Leonie Brinkema ruled that Google illegally monopolized the digital advertising market – validating years of industry gripes. The court found that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers with DoubleClick for Publishers, and
Everything you need to know about the closing stages of Google’s ad tech antitrust trial Read More »
