Marketing

Subscribe: Apple Podcasts • Spotify The creator economy is bursting at the seams — or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that seemingly has yet to settle: when to call someone an influencer over a creator. The question is: Is there a difference […]

As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie. The shift is being driven in part by an increasing number of small and medium-sized brands investing in TV, said Travis

Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans

The first few days of TikTok’s new ownership have been chaotic. Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as TikTok USDS Joint Venture LLC. As ownership transitioned, users almost immediately experienced technical issues, with thousands of outages reported on DownDetector and creators saying

Most publishers have no idea that a major part of their video ad delivery will stop working on January 31, roughly one month before Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression