Marketing

Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available through Viant’s DSP, the companies announced Thursday. Viant’s direct integration with iHeartMedia also allows both companies to match their data graphs and create shared IDs for targeting audiences

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST and streaming video on-demand TV channels. Lionsgate ran the RFP this year as it “began taking a

The open internet is at a turning point.  Our ecosystem needs transparency, accountability and collaboration from the buy side and the sell side if we are to truly thrive.  Industry leaders recognize this reality, including The Trade Desk CEO Jeff Green and JWX (formerly JWP Connatix) CEO John Nardone. Both have weighed in on how

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes. The post The Attribution Goldilocks Problem; Video Is No Escape Pod appeared first on AdExchanger.

The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from the company itself. In pushing back on claims that the deal would be anti-competitive, Netflix co-CEO Greg Peters pointed to YouTube as a bona fide rival that it would still trail with Warner Bros stack

There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like

Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The platform now reaches 151 million daily active users who spend close to three hours a day inside its experiences, which

In January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business of marketing has become. He will become the media management firm’s chief marketing effectiveness officer, assuming a global remit after several years as U.K. managing director and later overseeing Ebiquity’s EMEA markets. His latest move