This story was originally published on sister site, Modern Retail. When Nadya Okamoto launched her pajama brand Matching this past summer, selling on TikTok Shop felt like an obvious choice. The platform had already played a major role in the growth of August, her period-care brand, which boasts more than 410,000 TikTok followers and has […]
Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot. While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock’s stream and scrutinizing peak viewership figures – as they
Inside NBCU’s $3 million Peacock Super Bowl pitch Read More »
Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business
Meta Bets That Its Ad Machine Can Fund Its AI Dreams Read More »
Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery.
Crocs puts self-expression over algorithmic sameness with new platform Read More »
CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.
How Applebee’s Date Night Pass builds on the chain’s marketing-led success Read More »
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not
The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food holiday of the year.
Heinz taps into Super Bowl snack culture with novelty ketchup keg Read More »
YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For YouTube, this is a perfectly acceptable state of affairs. Kids’ content provides whopping engagement stats and establishes new generations of
Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content Read More »
The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever. But this increased velocity has also introduced confusion. Many advertisers assume
What Meta’s Andromeda Update Actually Changes – And What It Doesn’t Read More »
Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as Digiday reports, Comcast is starting to see net-new ad
When Performance Brands Invade TV; Subscription Conniptions Read More »
