Marketing

Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx.  But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized.  Every agency has […]

Un-Banned YouTube will reinstate accounts banned for COVID-19 and election misinformation, The Hill reports. YouTube will also switch to crowdsourced content moderation similar to X’s community notes. And it promises to never again use third-party fact-checkers. YouTube and Google parent Alphabet announced the moves in a letter to Republican House Judiciary Committee Chair Jim Jordan

Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up spending. On Thursday, Sept. 18, Epic Games announced that Fortnite creators will be able to sell virtual items directly through their experiences on the metaverse platform starting in December. Creators will receive all revenue from in-game item sales after platform

President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could impact EV sales — not to mention economic headwinds and tariff effects on auto prices. Through it all, Volvo is trying to grow its market share in the U.S. from 1 to 2%

This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products. Fox’s streaming playbook The TikTok U.S. deal, Disney’s Kimmel decision, Trump’s TV network threat and more Fox’s streaming playbook Fox’s flagship streaming service Fox One doesn’t only symbolize the state of the TV and streaming market, by

As the U.S. trudges through its high-profile case against Google’s monopoly over online advertising this week, Europe is pursuing the same target – just without the courtroom drama. Time for a look at how that’s unfolding.  Let’s start with the basics: earlier this month, the European Commission – the European Union’s executive arm – hit

Sports rights-holders have proven increasingly adept at attracting tastemakers and trendsetters to the viewing gallery. That gravitational pull has proven instrumental in bringing broadcaster money and commercial sponsorship cash to tournaments and competitions, with their increasingly rare access to mass, highly engaged and often affluent audiences taking on an outsized importance for consumer brands. Operators

Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds.  It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Spiegel as a way to make “the core functionality of Snapchat accessible to advertisers”. Since then, Snap has been working to

The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good. This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and