Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.
Unpacking the marketing industry trends forecast for 2026 Read More »
Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is…
Webflow and Google Ads narrow the gap between ads and site results Read More »
AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content. The post AI Agents Are The Next Era of Search; Can The CMA Help
This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars. ChatGPT’s ads are “a bitter pill” for publishers. The Washington Post reportedly closing its sports desk, Yahoo launches AI answer engine, and more. ‘A bitter pill’
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit? Read More »
The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers should be able to opt out of having their material included, and see clearer attribution when their content appears. Related Insights Media The Rundown:
Google’s forced AI opt out: what changes — and what doesn’t — for publishers Read More »
Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an already fragile market. Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos: slower regulatory fights, fewer sudden
This story was originally published on sister site, Modern Retail. When Nadya Okamoto launched her pajama brand Matching this past summer, selling on TikTok Shop felt like an obvious choice. The platform had already played a major role in the growth of August, her period-care brand, which boasts more than 410,000 TikTok followers and has
Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot. While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock’s stream and scrutinizing peak viewership figures – as they
Inside NBCU’s $3 million Peacock Super Bowl pitch Read More »
Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business
Meta Bets That Its Ad Machine Can Fund Its AI Dreams Read More »
Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery.
Crocs puts self-expression over algorithmic sameness with new platform Read More »
