Marketing

Google is in the process of contracting with Smartly to test the ad tech company’s creative automation platform, according to people familiar with the matter, with the initiative expected to include a series of proof-of-concept pilots beginning in the fourth quarter. Digiday understands the tests will explore how Smartly’s tools can help Google scale creative […]

This story was first published by Digiday sibling ModernRetail After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers to optimizing web content to show up in results from AI-driven search platforms, like ChatGPT or

Now that they’ve found ways to monetize the data coming off the smart sets they sell, original equipment TV manufacturers (OEMs) want to make sure they’re getting their share of the cash migrating from linear to connected TV. Hisense’s VIDAA business, which provides the operating system software behind the electronics giant’s smart TVs, has struck

In last week’s Media Briefing edition, we heard from publishing execs about their struggles with Google search referral traffic declines and the cracks in Google’s relationship with publishers. This week, we’ll look at the other platforms publishers are turning to as channels to offset the losses they’re seeing from Google search referral traffic, including Reddit,

The question of how to rein in Google’s dominance of digital advertising is now running on two tracks: one in a courtroom in the U.S., the other in Brussels. Attention has largely followed the American case.  But it’s Europe’s that may offer the clearest signal of whether breaking up Google’s ads business is even possible

Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ’s ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less

When generative AI search hit the mainstream a few years ago, Alex Sherman, CEO and co-founder of AI marketing platform Bluefish, quickly adopted the ChatGPTs and Perplexities of the world. Not surprising considering the nature of his startup, which measures and analyzes how brands show up in generative AI search results. What is surprising, though,