Marketing

The privacy debate in advertising is entering a phase where decisions will stick. Yes, the industry has heard that before. It heard it when the General Data Protection Regulation arrived and data privacy officers multiplied across Europe. It heard it when the California Consumer Privacy Act pushed privacy audits across the U.S. It heard it […]

Sports content is significant part of NBCUniversal’s streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger.

Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to be a landmark moment. Not only is it expanding to include more teams and arriving on North American soil, but it will also illustrate a new reality for premium television: Audiences can be massive and still hard to pin down.

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely? The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

What are we if not the sum of our anecdotes? The stories, fragments and moments that pop to mind when someone says our name. John Gentry died on January 14 after a long battle with cancer. He was the CEO of OpenX for six years. He was at the helm when OpenX sued Google over

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and streaming distributor jointly owned by Comcast and Charter, announced on Thursday that it is integrating with OpenPath, The Trade Desk’s

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will