The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI doesn’t just streamline; it connects and accelerates. And that’s exactly what marketing has been missing. Still fighting for a seat at […]
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show only to watch the same commercial play on repeat. As a viewer, that ad déjà vu frustration is widespread. Connected TV ensures more
Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach Read More »
The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.
In this economy!? Maxwell House rebrands as Maxwell Apartment Read More »
The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.
How Essentia pushes past category cliches with its New York takeover Read More »
Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing…
Google Cloud introduces AP2 to secure AI-driven payments Read More »
The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.
How Essentia pushes past category cliches with its New York takeover Read More »
AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers. The post SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates appeared first on AdExchanger.
SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates Read More »
This article was first published by Digiday sibling ModernRetail ChatGPT has emerged as a top driver of referral traffic to retailers’ websites, giving companies like Walmart, Target, Etsy and eBay a fresh source of online shoppers, while Amazon has chosen to sit out. Data from Similarweb, a web traffic analytics company, shows that one in
Google is in the process of contracting with Smartly to test the ad tech company’s creative automation platform, according to people familiar with the matter, with the initiative expected to include a series of proof-of-concept pilots beginning in the fourth quarter. Digiday understands the tests will explore how Smartly’s tools can help Google scale creative
Google hands Smartly creative automation brief to promote hardware range Read More »
This story was first published by Digiday sibling ModernRetail After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers to optimizing web content to show up in results from AI-driven search platforms, like ChatGPT or
How brands and retailers are preparing for GEO, ‘the future of SEO’ Read More »
