Marketing

This article was first published by Digiday sibling Modern Retail. Livestreaming is more than just a social media strategy for the husband-and-wife team behind the eight-figure luxury handbag and accessories brand Parker Thatch. It’s also a weekly Friday ritual, where they set up a camera and tripod in their Orinda, California strip-mall storefront and log […]

This story was first published by Digiday sibling Glossy On Wednesday, Macy’s, Inc. posted its fourth-quarter and full-year results for 2025. The department store giant and owner of Bloomingdale’s and Bluemercury reported a 1.5% growth in comparable sales with net sales of $21.8 billion for 2025. Looking ahead to 2026, however, the company is projecting

Agencies have spent years betting that proprietary AI platforms would set them apart. A Gartner note published last week put a deadline on how long that bet has to pay off. WPP developed WPP Open and Omnicom launched Omni, while indies like Max Connect built tools like Kudos. (Other examples include Stagwell’s The Machine, Havas

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as marketing investment grows, clarity on what actually drives ROI and growth continues to shrink. The loss of third-party identifiers, rising privacy restrictions and closed ecosystems

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and optimization through agentic AI. Many publishers have identified a similar use case: sales agents who actively make decisions in the