Marketing

This week’s Future of TV Briefing looks at how the AI-generated content feed of Meta’s Vibes could fill the doomscrolling void if TikTok users abandon the U.S. version of the app. Vibescrolling Fox’s John Fiedler on Fox One’s streaming playbook Nexstar’s & Sinclair’s advertiser pushback, TikTok U.S.’s split business, Hollywood’s creator economy conundrum and more […]

This story was first published by Digiday sibling Modern Retail Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s a 50% increase from Nike’s last estimate, provided in June, of $1 billion. Meanwhile, Nike’s gross margin for its first fiscal quarter of 2026 decreased

This story was first published by Digiday sibling WorkLIfe As AI evolves from simple automation to sophisticated autonomous agents, HR executives face one of the most significant workforce transformations in modern history. The challenge isn’t just understanding the technology — it’s navigating culture change, skills development and workforce planning when AI capabilities double every six

Launching first in partnership with Etsy and Shopify, the Instant Checkout functionality has the potential to rival Amazon and Google, one expert said.

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust case, fair enough – because, honestly, who knows? Judge Leonie Brinkema, whose job it is to rule on the remedies, has her work

If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations.  So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies,

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI. The post OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent appeared first on AdExchanger.