Marketing

TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025. Which is to say that trying to predict, especially in the world of tech and platforms, what might actually materialize at any time, let […]

After a three-year hiatus, Cheez-It has officially brought its mascot Prince Cheddward out of retirement in time for this year’s Citrus Bowl. As sports marketing gets more crowded, Cheez-It hopes its revived brand mascot will drum up enough fan nostalgia to drive more sales. “He’s a fan-favorite asset who helps us stand out without needing

From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. Because, yes, the lack of programmatic transparency, the impact that chatbots are having on publisher traffic and the Google ad tech antitrust trial are serious business – but that’s no reason we can’t also have a little

For publishers, disintermediation isn’t a one-off — it’s a pattern.  Now, publishers are watching agentic AI browsers closely because they’re a new kind of middleman: instead of sending readers to sites, they can read, summarize and act on information inside the browser itself. And that could further cut publishers out of both clicks and the

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality. The post The Brand Safety Balancing Act

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened. The post Top 10 Stories of 2025 appeared first on AdExchanger.

Even in the era of the 20-person Microsoft Teams meeting, some advertising execs rack up the air miles. Andrea Timmerman, global chief client officer at media agency Assembly, heads out from her Minneapolis, Minn. base to the agency’s offices and those of its clients in Singapore, Dubai, London and New York between two and four

AI-powered search rewrote the rules of SEO this year with diminishing click-through rates and referral traffic upending decades of SEO strategies. In kind, publishers shifted from optimizing headlines and keywords to brand visibility and attribution tracking to appear in AI search results. The shifts are still underway as publishers head into 2026: KPIs are changing,

Competition between DSPs and SSPs was extra spicy this year. The Trade Desk’s aggressive posture against SSPs – which it branded as “resellers” contributing little to the programmatic supply chain – sparked countless hot takes on ad industry social media channels and in AdExchanger columns. Thought leaders also had plenty to say about increased competition