Marketing

Join Digiday, Glossy and Modern Retail, at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders, including Tree Hut’s Sarah Craig, will discuss how they are using AI. Tree Hut is increasingly turning to AI to understand what its customer base wants next, using the technology to […]

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration. The post Amazon Ads Opens A Beta Test For Its New MCP Server appeared first on AdExchanger.

Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue. The post Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers appeared first on AdExchanger.

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too, that the IAB unveiled its Project Eidos on Monday, a new program uniting its numerous measurement initiatives under

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

Uncover three key music trends that are transforming modern brand storytelling.