Marketing

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics. The post Two Types Of AI In Advertising appeared first on AdExchanger.

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring again, albeit with slightly less vigor. Last year, which was a relative bonanza compared to the doldrums of 2023,

A brief heads-up that December 24 will be our last Daily News Roundup of 2025! We’ll return on January 5, 2026, right before CES begins. Until then, happy holidays!  Discontent To Commerce Starting around 2019, The Chernin Group, a private equity fund with stakes in Substack, smart-ring maker Oura and personalized video marketplace Cameo, bet

Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain. Top talent is scarce; human oversight and meddling eats into newly gained margins; and realizing meaningful economies

This story was first published by Digiday sibling ModernRetail Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track. Much of the front half of the year for Target was defined by the company’s decision in

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs.

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving. The post 6 (More) AI Startups Worth Watching appeared first on AdExchanger.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond. The post H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing appeared first on AdExchanger.