David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.
Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season Read More »
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.
Athletic Brewing makes a play for nonalcoholic beer this football season Read More »
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.
Athletic Brewing makes a play for nonalcoholic beer this football season Read More »
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for video” still treats it like a pile of screenshots and a transcript. That misses what matters in motion pictures: sequence, sound
Why Real Video AI Is Ad Tech’s Next Frontier Read More »
Shoppers in Southeast Asia will soon have access to millions of South Korean products through a new tie-up between Lazada and Gmarket. The partnership, launched on Monday, brings a dedicated Gmarket storefront to LazMall, Lazada’s online shopping hub. Buyers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now order from 20 million South Korean…
Lazada adds millions of Korean products for SEA shoppers Read More »
Search is more important than ever. Customers are discovering products and answers across Google and AI platforms like ChatGPT. For enterprise marketers, that means one thing: to stay ahead, you need a platform that unites SEO, AI visibility, and site health management in one place. With Semrush Enterprise, you put your business first everywhere customers…
The growth engine for enterprises: Win across AI + search Read More »
Since the Trump administration first threatened a 25% increase in import tariffs on Canadian goods in February, The Great White North’s sentiment towards its southern neighbor has been decidedly less neighborly. The post How US Tariffs Are Changing The Playbook For Canadian Advertisers appeared first on AdExchanger.
How US Tariffs Are Changing The Playbook For Canadian Advertisers Read More »
The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed measurement methods that systematically overstate performance and misallocate resources. The measurement crisis Even the smallest Fortune 500 companies generate roughly $10 billion in revenue,
The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard Read More »
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash. The post Movie Marketing Lost Its Magic; The Cloud Commanders appeared first on AdExchanger.
Movie Marketing Lost Its Magic; The Cloud Commanders Read More »
Robots.txt got some much-needed TLC last week, courtesy of Cloudflare’s latest update. Cloudflare’s new Content Signals Policy effectively upgrades the decades-old honor system and adds a way for publishers to spell out how they do (and perhaps more importantly – how they don’t – want AI crawlers to use their content once it’s scraped.) For
