New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes.
5 ways advertisers can optimize women’s sports investments Read More »
FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose
What Happens When A Brand Fails To Deliver On Its Basic Promise Read More »
When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, we started equating scale with truth. Match rates became the scoreboard, and accuracy stopped being the goal. When Truthset Founder
It’s Time For CTV To Fix Its Accuracy Problem Read More »
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.
The New Data Buyer In Town; The Old Agency Buyer Of AI Read More »
The News/Media Alliance is testing a new path to AI revenue, signing a licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand. The deal is with AI startup company Bria, which has enterprise clients that want access to vetted, factual, specialist data to fulfill any internal agent queries as
The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Related Insights The Programmatic Marketer The Trade Desk remains the dominant DSP but its advertisers are starting to shop around Read More Away from the
What really happens when AI agents are enlisted to negotiate ad deals? To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an advertising deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test out the game. If you want to play the
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Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their talent rosters and revenue streams. The agencies, which kicked off a partnership in October, just jointly signed three multi-hyphenates: Reza Jackson, reality star and fashion influencer;
Joint signings highlight growing convergence between creator and Hollywood agencies Read More »
This story was first published by Digiday sibling Modern Retail. Change is afoot at one of the world’s largest e-commerce companies as it shifts its business model to adapt to the agentic AI era. During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations. For the fiscal quarter ending
The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like kabuki theater, with larger-than-life protestations and apparent action, but little substance behind what’s being expressed. That’s been a bugaboo for
