Marketing

At every major tentpole event — this current one being CES — Omnicom attempts to deep dive on an issue of importance to its clients, and this year is no exception. Digiday has learned that Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to

CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration of big agency leadership and CMOs. Internally, however, Amazon treats the show less as a sales opportunity and more as a read

You know those midnight memes about “million-dollar coins” and fast cash flipping? For a lot of Gen Z, the joke isn’t that distant from reality. By the time someone born in the late 1990s hits their early twenties, they’ve already learned to trust phone taps, social feed hype, and app notifications over paper certificates and…

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust. The post Can AI Chatbots Run Ads Without Losing Consumer Trust? appeared first on AdExchanger.

It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. The core power and trust issues between middlemen and buyers still haven’t gone away – if anything they’ve become more acute. But there’s been a heartening push for transparency across the supply chain and we’re

The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the Bureau of Labor Statistics. Ad agencies are still hiring — but the skills they’re hiring for, and where

After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new ownership structure is enough to satiate marketers (and continue to garner their ad dollars) is still an open question. The deal, which was announced in late December and set to close on Jan.

A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means we will likely continue to see more agreements in 2026, as publishers look for ways to make money from their content being used to train AI systems. Meta, Microsoft and Amazon all signed

TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025. Which is to say that trying to predict, especially in the world of tech and platforms, what might actually materialize at any time, let