Marketing

Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process. However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues […]

Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have steadily outperformed the S&P 500, climbing by nearly 50% over the past 12 months alone, said Youssef Squali, managing director and head of the Internet & Digital Media Research Group at Truist Securities, speaking earlier this week at

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media. Richards spearheaded the in-housing effort for Bayer’s US pharmaceutical division, which took just under two years to complete. But now that the entire shebang is in-house – including programmatic, search and social (both

Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the

Special (Short-Form) Delivery  Everything is a retail meda network … and a social media platform?  DoorDash is trying to be both, according to TechCrunch. On Tuesday, the delivery app launched a creator program to compensate users who record and post qualifying short-form videos of their takeout orders. In a way, the program incentivizes people to

CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave of hard questions from advertisers. They want to know who actually owns the inventory. Why the same impression is showing up across multiple buys. And just how many intermediaries are involved in getting

This story was first published by Digiday sibling ModernRetail From inventory constraints and halted shipments, to tariffs whiplash and waterway obstructions, brands and retailers have been battling supply chain disruption for years. But companies are able to handle the chaos, conflicts and uncertainty a little bit better now, executives said on panels recently during Shoptalk