Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent. The post Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers appeared first on AdExchanger.
Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers Read More »
AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy.
PubMatic debuts agentic platform to address programmatic’s AI headaches Read More »
The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its consumer base.
Jim Beam consoles tense football fans as sports focus intensifies Read More »
President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.
Why IHOP flipped a fantasy football punishment into bottomless pancakes Read More »
Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy
Don’t Let These Privacy Shifts Blindside You In 2026 Read More »
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada. The post No Waiting for May – CES Is Where The TV Upfront Season Starts appeared first on AdExchanger.
No Waiting for May – CES Is Where The TV Upfront Season Starts Read More »
The era of “managed decline” is over; the era of existential clarity has begun. We are no longer guessing what the post-platform world looks like. We are living in it. Over the last 12 months, the media industry has watched referral traffic flatline and AI crawlers strip-mine our archives without so much as a thank-you
Media In 2026: From Managed Decline To Ruthless Independence Read More »
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act. The post ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era appeared first on AdExchanger.
ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era Read More »
2025 opens with more unfinished business than clean conclusions. Omnicom’s acquisition of IPG is moving toward its first full operating year in 2026. OpenAi is edging toward an advertising business without having settled what the business actually is Google’s illegal monopoly over the ad dollars that fund the open web is moving into a remedies
The definitive Digiday guide to what’s in and out for advertising in 2026 Read More »
When Cloudflare CEO Matthew Prince first started getting calls from distressed publishers about the threat of AI crawlers scraping their content, his knee-jerk reaction was to roll his eyes. And honestly, a little eye-rolling is fair — Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI companies
