Marketing

Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and… […]

As AI quickly advances and legislators struggle to keep up, it can feel like the Wild West when choosing whether and how to disclose the use of AI in advertising and other communications.  However, even though the number and scope of formal mandates under existing U.S. law that require advertisers to disclose the use of

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement. The post The Big Story LIVE: AI Unleashed appeared first on AdExchanger.

Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs. The post Mastercard’s Media Network; Meta Mines AI Interactions For Data appeared first on AdExchanger.

The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks to push harder into commerce revenue.  The move reflects the publisher’s goal to grow commerce into a bigger slice of its revenue pie, alongside ads and membership donations. Digital reader revenue grew nearly

This story was first published by Digiday sibling ModernRetail TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products. Amanda Parker, head of food for TikTok Shop, told Modern Retail at the Groceryshop conference in Las Vegas

This week’s Media Briefing looks at the growingly crowded AI space, with trade groups, vendors and startups all vying to set AI standards and build marketplaces that help publishers monetize their content. Inside the AI ‘land grab’ – and why it may benefit publishers The Economist launches video show, OpenAI and Meta introduce AI video

Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track. The brand’s latest quarterly earnings report showed a mixed financial picture; revenues increased 1% year on year to $11.7 billion, but profits were down 31%, squeezed by President Donald Trump’s tariff regime. Perhaps it’s the stretch before

The picture of TikTok’s future in the U.S. is starting to come into focus. With a U.S. ownership deal looming, influencers and content creators fear the algorithm, TikTok’s so-called secret sauce, will become a political battleground.  More details of the proposed deal were announced last week. U.S. based companies, like Oracle, venture capital firm Andreessen

01 Introduction Just a short year ago, ad forecasters and agencies alike optimistically predicted that ad spending would significantly increase in 2025. But a lot has changed for media agencies (and businesses worldwide) since then. President Donald Trump’s tariffs have already affected client spending, and there is lingering uncertainty among agency executives about how tariffs