Marketing

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting. The post Pinterest-Owned tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite appeared first on AdExchanger.

Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery? Uh, let’s just say things aren’t looking great. As expected, the rise of zero-click AI chatbots and answer engines caused massive drop-offs

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far,

MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.  When one of the world’s largest creators starts formalizing how his company grows, the hire is less a staffing note than a signal.  The job description makes that explicit. Continue reading this article on digiday.com. Sign up for Digiday newsletters

Subscribe: Apple Podcasts • Spotify If 2025 was the year of loose ends, expect 2026 to be the year where the dust settles, at least that’s what Digiday managing editor Sara Jerde is predicting. Jerde joined executive editor of news Seb Joseph on a recent episode of the Digiday Podcast with hosts Tim Peterson and

Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients’ wares. Manufacturers of household goods took center stage.  However, now the lines of the traditional business calendar have blurred, making it difficult to delineate between industry verticals. Sources characterized CES, which

If you’ve been living under a rock, you might not know how pervasive influencers have become to marketers and agencies looking to sell products or services. At Omnicom Media, there’s an effort to scientifically quantify that, er, influence.  Digiday has learned that Omnicom Media today is unveiling a partnership that connects Walmart customer purchase data

This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves before the ground beneath them shifts again. But this latest pivot involves news publishers trying to take more control into their own hands. They’re curating

Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define them. Accenture Song generated roughly $20 billion in revenue over its last fiscal 2025, up 8% on the