Marketing

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. As the company reported total revenue for Q4 of $113.8 billion on Thursday, perhaps a walk down memory lane of Alphabet Q4 earnings calls could provide some useful context. Nine years ago,

In podcasting, knowing how your audience stacks up against the competition has always been a bit of a guessing game. And BBC Studios, the content production arm of the British public broadcasting corporation, was tired of guessing. Around two years ago, BBC Studios started working with digital audio monetization and measurement platform Triton Digital, and

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception.  Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television actually drives value. As innocent and aspirational as it may seem, there are numerous flaws with the term “Performance CTV.”

The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments. The post The Super Bowl Is A ‘Performance Trigger’ For Marketers appeared first on AdExchanger.

Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney and NBCUniversal, it lacks lucrative sports rights that help drive viewership. What Fox does have, though, is Fox News.  Roughly

This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth. Publishers see Q4 gains, but pressure remains The Washington Post’s workforce decimated, IAB proposes law to stop AI scraping without compensation, and

Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year.  At this point, pre-game rollouts have gone from a brand marketing trend to table stakes, but is the pre-game hype worth it? Ad slots have been sold out since last