For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could be an ad business. On Monday, the tech behemoth launched Instant Checkout, an in-app shopping feature. Ironically, commerce and marketing experts are less interested in what Instant Checkout means for OpenAI’s ad roadmap, […]
Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online – especially as it pertains to new AI chatbots and software. That’s according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising’s more controversial targeting tactics at Programmatic IO in New York
Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner Read More »
Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.
Meta streamlines AI use for brands with new business agent, creative tools Read More »
DealQuest: Revenge of the Munchies offers bigger rewards the deeper players get into the game, potentially attracting cash-crunched consumers.
Jack in the Box launches AI-powered in-app game to deliver value Read More »
“The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.
General Mills doubles down on snackable content with sketch series Read More »
The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.
How Oura keys into self-expression to reach Gen Z, millennials Read More »
Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.
Sociable: Will the US government manipulate TikTok’s algorithms? Read More »
Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging. In June, AppsFlyer ran its first performance measurement test of Quests — Discord’s in-platform, reward-based ad experiences — collaborating with the studio Second Dinner to promote its mobile trading card game “Marvel Snap” via two Mobile
Discord puts proof behind its ad pitch with first measurement push Read More »
As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.
Qdoba’s new CMO on turning the fast-casual chain into a national brand Read More »
As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon Burke explains.
Qdoba’s new CMO on making the fast-casual chain into a national brand Read More »
