The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”
Starbucks ties in-store experiences, rewards to new Taylor Swift album Read More »
The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.
Cracker Barrel sacks brand consultancy, shuffles leadership Read More »
The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.
Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’ Read More »
Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan Williams Bourbon and more.
Lunazul Tequila expands NBA presence with team tie-ups, Shaq podcast Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Remedy Phase appeared first on AdExchanger.
Comic: The Remedy Phase Read More »
If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress. The post Here’s What You Missed At Programmatic IO New York’s CTV Panel appeared first on AdExchanger.
Here’s What You Missed At Programmatic IO New York’s CTV Panel Read More »
The Trade Desk insists its OS is still coming; TikTok Shop is becoming a grocery store; and for AI studios, bad press is still press. The post It’s An Adventure Alright; The Thumbstop And Shop appeared first on AdExchanger.
It’s An Adventure Alright; The Thumbstop And Shop Read More »
Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that experimental phase — call it beta but with better font choices. Some weeks we’ll drop a scoop, others we’ll offer a sharper take on the obvious. And then there are weeks like this
Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter Read More »
CTV companies have benefitted from the long-term migration of media dollars away from linear and toward streaming. But if they’re able to stop the tidal shift away from TV as a whole toward the walled garden platforms, they’ll need to persuade small- and medium-dollar advertisers that CTV can deliver against their budgets. Execs at LG
CTV players hope importing social assets can lower brands’ barrier to entry Read More »
The Economist is sketching out its roadmap for a post-search world – one where AI assistants may become the first stop for information. The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as
Inside The Economist’s plan to grow revenues in a post-search, AI-driven future Read More »
