Marketing

Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed… […]

Holiday 2025 has new rules. See what will really move the needle this peak season.

You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents without their knowledge”? In late March, The Trade Desk was hit with a pair of class-action lawsuits in California, which

Law firms are targeting marketers for class action suits; Discord is trying to go mainstream; and ICE’s media presence is getting unavoidable. The post Advertisers, Join The Fun!; Finding Clarity In Discord appeared first on AdExchanger.

Another industry event, another round of panels framed by uncertainty. It’s the one constant in a stretch of years defined by volatility — economic, political and technological — all of which have reshaped how marketers operate. But this time, the uncertainty feels different. Less ambient noise, more existential.  The pace of change, from AI to

When trying to explain how generative AI tools work using plain English, it’s tempting to fall back on language that humanizes the tech. Tools like ChatGPT “think” or “design” responses against prompts set by users; automation workflows become “assistants,” chatbots become “copilots” or “wingmen.” In that light, perhaps it’s unsurprising that regular users are turning

Personalities generated by AI, like Tilly Norwood, don’t need rest or have unique, personal opinions. That’s part of their appeal to talent agencies and advertisers. As brands and platforms quietly embrace AI-generated content, some creators are starting to worry that cost and control will beat out their authenticity. Last week, Meta launched its AI-generated content

Trusted Media Brands is in talks with big tech over AI licensing deals, but is holding off on signing any contract for now.  The sticking point is scope: tech companies are still pushing for broad access to content, according to Jacob Salamon, vp of business development at TMB. And he is wary of giving away

For all the talk of generative AI upending the media agency business — I get daily pitches of this agency or that data platform rolling out a new proprietary AI system that changes everything! — it’s not as impactful as what’s happening to the search business. Zero-click search and generative search optimization (GEO) are the

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID. Meet Rewarded Interest, a company launched last year by Scott Spencer and Thede Loder. Spencer was a long-time Google