Marketing

Amazon is becoming the easiest place to make TV spend defensible inside organizations and is emerging as the proof layer for television — not necessarily the default buying layer. Amazon’s pitch to advertisers goes beyond just inventory, positioning itself as the “first-stop shop” for planning, buying, optimizing and measuring TV, while marketing authenticated, logged-in household […]

You may not know it or have felt it, but 2025 was actually a pretty good year for the U.S. ad economy. At least the way Brian Wieser tells it. But he warns that 2026 will be only about half as good, and will get worse as the year rolls on. The media industry analyst

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same. The post Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI appeared first on AdExchanger.

The era of traditional search is changing. AI-powered answers are putting space between brands and the consumers conducting searches, and marketers are seeing a drop in the traffic being driven by search results. That shift is already measurable. Recent research from Acquia found that 62% of marketers have seen a decline in clicks and web

A month after Omnicom closed its $13 billion acquisition of Interpublic Group, the holding company is hard at work getting the assets to play nicely with each other — and beat what seem to be less optimistic expectations from Wall Street on its growth potential in 2026. It’s safe to say the healthiest share of

Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville took the job, the pandemic struck, streaming became a way of life, and the advertising business underwent a rapid

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the end of 2025, and maybe advertisers don’t need to know what a data clean room is at all, like how drivers