When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets […]
Index Exchange Launches A Data Marketplace For Sell-Side Curation Read More »
Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media spending will top $60 billion in the US alone this year (up 20% from 2024) and reach $100 billion in the US by 2028. But as advertisers shift
At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.
Kraft Heinz CMO on being culturally nimble without losing brand equity Read More »
Speaking My Language Duolingo is getting half-serious about advertising. The language learning app has a base of 47 million daily active users and plenty of attention to harvest. However, Duolingo has been standoffish toward advertising, which Adweek reports makes up less than 7% of its $748 million in revenue last year. Duolingo hasn’t been cautious
Everyone Knows How To Speak Money; Getting Over ‘Imbotster’ Syndrome Read More »
This story was first published by Digiday sibling WorkLife At WebexOne 2025 in San Diego this week, Cisco introduced a sweeping vision for workplace collaboration that goes far beyond video calls and chats. The tech giant’s Connected Intelligence framework represents a fundamental shift in how employees will work — not just with each other but alongside
Cisco unveils framework to transform workforce collaboration with AI agents Read More »
The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their competing visions for how to dismantle a business that, for years, set the rules for the game while playing
Marketers like to say they’re used to chaos. Lately, that’s been put to the test. Between broken measurement systems, widening AI-created talent gaps and the ongoing existential crisis of what it means to be an “authentic” brand (sorry), they’re earning those paychecks just staying afloat. That tension was front and center at Advertising Week New
Continuing its goodwill tour to enhance measurement offerings for publishers, agencies and brands, Nielsen has signed a deal with measurement firm Adelaide to incorporate the latter’s attention metrics into the former’s outcomes measurement offering in Nielsen ONE. In what Nielsen is calling a “strategic collaboration,” Digiday has learned that Adelaide’s AU attention metric is being
Nielsen enhances its cross-platform offering with attention metrics from Adelaide Read More »
Subscribe: Apple Podcasts • Spotify Ad tech isn’t an easy business. Just ask The Trade Desk. Once the crown jewel of the industry, The Trade Desk is presently having a rough go. Between missed revenue targets and rising competition from the likes of Amazon, cracks are starting to form in the company’s crown. For years,
How The Trade Desk faces growing challenges amid rising competition Read More »
It’s been a big few days for AI video. Meta launched its Vibes feed. OpenAI released the Sora app. Together, they preview a future of social media built on machine-made, perfectly personalized content. The takes came fast. Tech pundits weighed in, creators voiced concerns and cultural critics cried dystopia. Marketers, for once, didn’t jump in.
