Marketing

The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes. The post Mind The CTV Data Gap; TTD Tries Sponsored Listings appeared first on AdExchanger.

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has

AI is having a transformative impact on content and advertising, and the audio space is no different.  But the medium uniquely prides itself on its intimate relationship with its listeners, and the personal connection between host and audience. As AI tools are increasingly used to translate and edit podcast content — as well as streamline

The publisher alliance Ozone is on a growth tear in the U.S. It has signed a wave of U.S. publishers including the Wall Street Journal, New York Post, the BBC (US) and CNN, and is now pushing its pitch harder to the buy side.  What began as a pure inventory play in 2018 at launch

A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played out like Succession: ad tech edition. Digiday wasn’t in the room but those who were described the remedies phase part legal showdown, part industry confessional. Hat tip to The Monopoly Report and the

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

Here’s another sign that it’s hard out there for digital publishers: People Inc., the former Dotdash Meredith, announced Thursday it is laying off 226 employees. Altogether, People Inc. is cutting about 6% of its headcount. The cuts will impact all areas of the company’s business. People Inc. denied that the layoffs indicate that its business

As AI reshapes marketing, one question matters most: can you trust the insights it delivers? For many teams, the promise of AI-driven analytics is still clouded by uncertainty. When you can’t see the “why” behind a conclusion, it’s hard to make confident decisions. That’s why YouScan was built differently. Rather than being just another social…

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, social feeds are crowded, and even the best creative can get buried under endless digital noise. That is why more marketing leaders are exploring texting as a complement to their existing strategies. Why Texting Belongs…