Marketing

Subscribe: Apple Podcasts • Spotify This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large.  Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered […]

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate. While connected TV (CTV) promises precision and flexibility, the reality facing political advertisers today is far more complex and less standardized. As dollars move from traditional TV to

Going into the Consumer Electronics Showcase, there are a few things you expect to see every year when you enter the main convention center show floor – like dancing robots, for example. (Bonus points if they don’t fall down.) At C-Space, which is the convention’s digital advertising hub, the innovation might be a little less

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?  We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to

Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos.  But Ad Age also reports that Publicis execs were “exploring” the idea

In some ways, the total of wins, losses and successful retentions of accounts by the major agency holding companies in 2025 went about as one would expect. Publicis came out on top and WPP came out on the bottom. But the provisional tally for 2025 held a few surprises as well. In almost unprecedented fashion,

Any advertisers who want in on this year’s Super Bowl better be ready to cough up $8 million — and that’s just for the 30-second unit on NBCU itself. As one of the last bastions of monocultural moments in the U.S., demand for the Big Game has skyrocketed and inventory sold out last September.  “It’s