Marketing

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included streaming TV in the mix. On the surface, all is well. The creative pops, the audience is dialed in and, before long, the

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising Week). But there’s been a great deal of commerce media news in the past week alone. Advertising Week itself seems to have been

Social Butterflies The employees who know Meta’s platform best work there, right? Wrong. The CMO of Meta believes the people who know the platform best are the marketers using the platform. In 2012, when people asked the same question, “I always said to people, hire someone from Zynga,” Meta CMO Alex Schultz tells Ad Age.

When the peer-to-peer site Napster unleashed digital audio on the web, the record industry couldn’t move fast enough. It took about a year and a half for the first major lawsuit to shut the service down. The battle was won, but the war for control over music distribution was irrevocably lost. Today, the publishing industry

Brand safety was never just about steering clear of violence, nudity or hate speech. It was always about brand suitability — and that threshold isn’t fixed. It’s only gotten worse as phrases like diversity, equity and inclusion have taken new meaning under President Donald Trump’s administration. Marketers have conceded that the news cycle is moving

Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it difficult for streaming players to get their share of ad spend. A deepening alliance between free ad-supported TV (FAST) platform Tubi and DSP provider Viant provides a window into efforts by ad tech

This week’s Media Briefing looks at the catch-22 publishers face when deciding whether or not to block AI crawlers, especially as they seek more leverage in negotiations with AI marketplaces and platforms as more and more players move into this space. Publishers are still far from holding the upper hand when it comes to controlling

Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet than a barometer of where adland believes it’s headed.  If you’re watching the 2025 schedule, you’ll see that AI, creators, and existential musings dominate the programming — which is no accident.  Given that