Marketing

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. The documents reveal the inner workings of Google’s incentive programs with agencies and advertisers. The program gave agencies discounts, special…

The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.

The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.

The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial intelligence hype.

The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.

The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and offers a fresh twist to the iconic “Day-O” tune.

The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament.