Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent. Yes, it sounds contrarian. Planning, buying and optimization autonomously by LLM-powered agents are always framed as just over the horizon. In practice, that switch remains conspicuously off. Continue reading this article on digiday.com. Sign […]
While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns. Related Insights The Creator
The case for and against influencer-led Super Bowl ads Read More »
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models. Pay to play Netflix’s live programming product, Fox’s creator studio and more Pay to play The Interactive Advertising Bureau’s recent Creator Ad Spend & Strategy report featured an eye-popping stat that I don’t
If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crunch time for brands, creators, and platforms. Particularly given a deepening desire among consumers for something only humans can provide: authenticity. As influencer
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger connections, whether employees are new,
Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists Read More »
Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas. The post Comscore Is Going All In On Cross-Channel, Content-Level Measurement appeared first on AdExchanger.
Comscore Is Going All In On Cross-Channel, Content-Level Measurement Read More »
Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.
Coach expands gaming footprint with The Sims virtual fashions Read More »
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand Read More »
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
9 marketing predictions for 2026 as AI fuels polarity Read More »
At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.
For retail brands, TikTok Shop’s rise brings viral success — and disruption Read More »
