Marketing

It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — though marketers say its measurement and attribution capabilities remain a sticking point. Walmart and Vizio are slated to roll out a […]

This story was originally published on sister site, Modern Retail. As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases. E.l.f. Beauty’s guiding principle

For all the buy-side noise, publishers say OpenPath revenue has largely held up – give or take a few sharp dips and recoveries in recent months.  Nine publishers Digiday spoke to said their OpenPath revenue and yields have been strong over the last six months, with three saying they’d seen double-digit growth in CPMs at

That question stopped being hypothetical last week. The U.S. sent Iran a 15-point ceasefire plan; Tehran called it “maximalist and unreasonable” and denied talks were even happening. Oil climbed back above $106. The White House began quietly modelling $200. Since then, Trump has threatened to obliterate Iran’s oil facilities, Iranian forces continue to attack across

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers. The publisher-creator dynamic Netflix’s NFL slate, AI slop the show and more The publisher-creator dynamic Publishers increasingly want to work with creators. But why should creators want to work with publishers? This is

01 Introduction Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated efforts to diversify their revenue streams through ads, events and bundled subscriptions and have started to shift search strategies in the face of AI-driven, zero-click search. Bearing all of this

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the