The business of retail media is booming, turning retailer ad revenue into a fast-growing profit center. Other industries are taking notice and now looking to cash in on their own first-party data and media assets. The industry is barreling toward what could be called peak ad network, as everything from financial corporations to real estate […]
A look at the wide-ranging jargon coming out of the many ad networks Read More »
The creator class is splitting. Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into what makes them human — voice, vulnerability and imperfection. For now, both are probably right. Continue reading this article on digiday.com.
The creator is splintering as AI forces a new reckoning Read More »
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
Gap Inc. recruits micro-influencers for new affiliate program Read More »
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The post The Trade Desk’s Sell-Side Settlement appeared first on AdExchanger.
The Trade Desk’s Sell-Side Settlement Read More »
AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.
PubMatic: Our Nvidia partnership is paying off Read More »
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
CMOs share what brands get wrong when marketing to Gen Z Read More »
Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
Social media is changing live events: Here’s what the numbers say Read More »
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
Axe’s latest swing: When TikTok absurdism meets brand design Read More »
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway? The post It’s Official: TiVo Is No Longer A DVR Company. What Now? appeared first on AdExchanger.
It’s Official: TiVo Is No Longer A DVR Company. What Now? Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: “If You Want It Done Well, Do It Yourself” appeared first on AdExchanger.
Comic: “If You Want It Done Well, Do It Yourself” Read More »
