Marketing

AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The…

Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher content while sucking up their traffic – a lose-lose for pubs. But Amazon is now planning to launch a marketplace

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%. Identity crisis NFL’s next rights talks, Hollywood’s next labor talks, YouTube’s TV ad spend and more Identity crisis If you’re using IP addresses as an identity signal

There may be trade tensions between the U.S. and Canada thanks to on-again off-again tariff threats, but that’s not stopping a Canadian-based independent shop from gaining a stronger foothold in the U.S. market as it expands its North American reach.  Digiday has learned that independently owned experiential and retail media specialist agency Salt XC, based

01 Introduction Publishers are utilizing AI more than ever, as we explored in part 1 of this report, but it’s also the source of major challenges for the media industry. AI-driven search is a big part of those challenges. As of October 2025, a full third of the 15 billion searches conducted on Google (or

New data is reinforcing a structural shift in how AI systems access publisher content: AI models are increasingly scraping publisher content, regardless of bot-blocking measures or content licensing deals meant to control usage, improve attribution or drive referral traffic. New research from analytics firms and bot-tracking companies shows AI tools are increasingly crawling publisher sites