Marketing

To say there’s been some rancour in the ad tech ecosystem this year would be quite the understatement, and in his latest “Open Internet 2025” missive, The Trade Desk CEO Jeff Green reemphasized his long-running campaign against opacity in the digital ad supply chain. In particular, his Oct. 2 opinion piece targeted resellers and supply-side […]

People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York. The post How To Advertise To

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive growth. But, after 15 years and four attribution startups, I can tell you with confidence: The easy button doesn’t exist. Tools matter,

Brand safety has been broken for a long time. Kieran Geyer, a paid media manager at insurance company Prudential, is still having a lot of the same brand-safety problems today as he did years ago, he said last week during a panel at Advertising Week in New York City. And it’s pretty damned frustrating. Depending

Embedding AI into workflows is driving marketing teams to deliver entirely new, higher-value work.

The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes risks missing the larger imbalance in the open internet. The auction has never been the real center

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business. The post The Collusion Boogeyman; Can Performance AI Resist Rage Bait? appeared first on AdExchanger.

This story was originally published on sister site, Modern Retail. Many of the largest grocers in the U.S. have restructured to bring their advertising and traditional retail businesses closer together. In a move announced this summer, Kroger pulled its consumer insights (84.51°), loyalty marketing and retail media (Kroger Precision Marketing) businesses together under a single

You’re likely to see more interactive ads on TV this autumn. As the critical holiday shopping season approaches, spending on interactive ads, including shoppable formats, is rising among both retail clients and non-endemic advertisers. According to Matt Felder, vp of ad sales at streamer Fubo (strictly speaking, a vMVPD network), the number of campaigns using

It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the looming close of Omnicom’s acquisition of Interpublic Group to the constant win-and-lose battle for clients, there’s been so small amount of change