This week’s Media Briefing looks at the impact of Google’s latest core algorithm update on publishers’ search visibility, and how the changes signal a shift in rewarding scale and pageviews. Top U.S. news publishers lose search visibility The Atlantic sues Google, Arena Group leans into creators, and more. Top U.S. news publishers lose search visibility […]
Together, AdExchanger and AdMonsters form the leading platform for the Ad Tech, Publisher and Ad Ops Community [New York, NY, January 14, 2026] — The Chief Marketer Network today announced that AdMonsters will officially join AdExchanger, unifying content onto a single website, AdExchanger.com. The move is a nod to the rapidly evolving, increasingly intertwined relationship
AdMonsters Joins Sister Brand AdExchanger Read More »
The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Terms of the deal were not disclosed. The two companies first began talking about a potential partnership last
CPG Data Seller SPINS Moves Into Media With MikMak Acquisition Read More »
The award-winning executive led marketing for the fast casual chain for nearly eight years.
Chipotle brand chief Chris Brandt steps down Read More »
The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August.
How Macy’s Media Network navigates complex ‘coopetition’ with Amazon Read More »
Traffic is down, but publisher content is still driving purchases. Partnerize’s new attribution model lets publishers see what’s working and strike fair compensation deals. The post Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks appeared first on AdExchanger.
Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks Read More »
Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment. Others, however, argue the Outcomes Era is already fading. But the evidence
Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam Read More »
Meta’s Bad Bets The metaverse is all but dead, and its demise is a cautionary tale for Big Tech’s AI ambitions. In December, Mark Zuckerberg instructed Meta’s business divisions to cut expenditures by 10%, Fast Company reports. But Reality Labs – the group responsible for developing metaverse hardware and experiences that reportedly lost $73 billion
The Great Metaverse Reversal; Netflix Grows The Catalogue Read More »
This story was first published by Digiday sibling Modern Retail. Six years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants
Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent. Yes, it sounds contrarian. Planning, buying and optimization autonomously by LLM-powered agents are always framed as just over the horizon. In practice, that switch remains conspicuously off. Continue reading this article on digiday.com. Sign
