Marketing

Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media […]

Alex Herguth, vp of publisher development, PubMatic A fundamental shift is underway in how consumers discover products and make purchasing decisions. Generative AI platforms, such as OpenAI’s ChatGPT, Anthropic’s Claude and Perplexity, among others, are becoming the new front door to the internet. Users are increasingly turning to conversational interfaces that synthesize information, personalize results

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he

For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing in the way? For many platforms, keeping data locked inside a single ecosystem ensures revenue, even if it makes life harder for buyers. Most advertisers juggle

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling driven by influencers.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid. The post Subtracting The Pluses; From Frenemies To Good Old Enemies appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify The short-form video market is on the verge of a new era. The planned TikTok U.S. spin-off may have answered the question of whether the predominant short-form video platform will be banned in the U.S., but it has raised new questions regarding its long-term viability.  For starters, there’s the question

This story was originally published on sister site, Modern Retail. Etsy sellers are voicing mixed opinions about the platform’s new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop. Last week, Etsy said it had enabled checkout directly through ChatGPT for U.S. buyers and U.S. sellers. The

Daily email newsletter 1440 is evolving into what it’s calling a “knowledge collective,” creating a library of explainers on its own website on topics that its readers want to learn more about. The company’s shift comes as the way readers find and consume information is changing, with AI products taking up more real estate in