Marketing

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.

OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce the cost of content significantly over time,” Roku CEO Anthony Wood told investors during the company’s fourth quarter earnings call

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Love At First Bid appeared first on AdExchanger.

The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing

This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on Wednesday, Katia Unlu, chief commercial officer at Boll & Branch, laid out how the company uses generative AI

Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it. Firstly, there’s the news that WPP is set to embark on yet another restructure of its creative agencies, this time on the advice of McKinsey consultants, per the Financial Times. The second came from

At this point in the Super Bowl ad post-mortem, a pattern has emerged: AI — both the companies selling it and the brands leaning on it — did not resonate as strongly as more familiar creative territory. Viewers gravitated toward the tried and tested, from nostalgia plays to celebrities in deliberately oddball scenarios, while many

Brands turned in-person activations into a new playground for creators at this year’s Super Bowl, giving wider talent exposure while finding more cost-efficient ways than previous years to scale creator participation. There were more activations from a wider variety of brands, two creators (and their corresponding agencies) told Digiday anecdotally. They said a bevy of