When sustainable advertising startup Scope3 launched in early 2022, the carbon footprint of digital advertising quickly became an ad tech talking point. One of the company’s co-founders, Brian O’Kelley, is often called the “godfather of ad tech,” so his ideas tend to set the industry’s agenda. The original thesis centered on the notion that measuring […]
The Business Case For Carbon Cuts Read More »
The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as part of their omnichannel digital campaigns. But the ad industry’s agentic AI revolution is giving OOH the perfect chance to reinvent itself, according to
OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption Read More »
Ceci N’est Pas Un Récession It seems like the last quarter treated agency holdcos pretty well – the French ones, anyway. Take Publicis Groupe, which exceeded analyst forecasts yet again with an organic YoY growth rate of 5.7% for the quarter. As reported on Tuesday, the agency also raised its annual guidance a second time,
The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Speaking at the Prebid Summit yesterday (Oct. 14), Jeff Green boiled it down to one thing: the auction. It’s the common ground where buyers and sellers meet — and the key to keeping the
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’ Read More »
Media mix modeling (MMM) had its day in the sun when traditional media ruled the roost — then came the relative instantaneity of digital marketing and media, which turned MMM’s lack of timeliness into a significant handicap. Media agencies have been working ever since to harness the power of machine learning and AI to speed
This story originally published on sister site, Modern Retail. Retail media is changing the advertising game across all sectors — and that’s why many brands are planning to put more money behind such networks in the coming quarters. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading
Digiday+ Research: 5 charts on the state of retail media Read More »
With skepticism growing over AI’s real money-making potential, Publicis Group CEO Arthur Sadoun used the holdco’s latest earnings call to spell out what its investments are actually yielding. He said eight in 10 ad dollars from its media business, which makes up 60% of the group’s total net revenue, now come from AI-driven work. That
How Publicis Group made AI pay off Read More »
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators. Sora’s Sponsored Stories Netflix’s Spotify deal, Instagram’s CTV app, brands’ AI influencer disinterest and more Sora’s Sponsored Stories The
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry) Read More »
AI. Antitrust. Existential dread, and, oh yeah, innovation… these were just some of the constantly recurring threads of conversation at this year’s Prebid Summit. This year’s edition of the annual, publisher-focused ad tech conference earlier this week, had a particular sense of urgency given the figurative sword of Damocles, i.e., AI-overviews, looming over the media
What can publishers expect from PubDesk, The Trade Desk’s new publisher dashboard? Not world domination, according to Mike O’Sullivan, The Trade Desk’s GM of product. Since 2022, when TTD launched OpenPath, its direct-to-publisher supply connection, there’s been an industry narrative that the largest independent demand-side platform has it out for SSPs and is plotting a
