Marketing

For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected to look like next year, how creators expect it to transform their landscape and whether or not consumers are really on board […]

This story was originally published on Modern Retail. Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in its products and stores over the next two years. The investment comes alongside a new business strategy called “Because it Matters” that will define its future growth, with efforts such as a new

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future of Brand Summit.

The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media

Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the industry’s OGs. The cynical might quip, “That’s just what we need…” But more forward-thinking readers will appreciate it as a sign of the changing times. However, according to advocates, AdCP will be the blueprint for how AI agents transact

In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow demand; they’re expected to prove that their budgets drive measurable business value. And no one is more invested in that proof than the CFO. This dynamic plays out daily: CFOs pressing for clarity, CMOs under pressure

Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs. “For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,”…