Marketing

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But not only is “a plethora of measurement approaches” overwhelming clients, he said – from media mix modeling and geo-lift testing for incrementality to brand lift studies […]

Walmart’s Gamble Wall Street considered Walmart’s OpenAI shopping integration with ChatGPT a big win. But this AI partnership could threaten Walmart’s other big bet on retail media, writes Mike Shields at Next in Media. In announcing the deal, Walmart CEO Doug McMillon said, “For many years now, ecommerce shopping experiences have consisted of a search

Generative AI platforms are exploding, as more people use these tools for search. And while this means AI referrals to publishers are growing too, it’s not nearly enough to make up for the losses in Google search referral traffic that many are experiencing. But some publishers are seeing decent visibility in AI platforms, particularly ChatGPT

Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t followed suit. Some marketers are already planning, they anecdotally told Digiday, to scale back their spending there next year. There’s still too much uncertainty around who will oversee the app and how it will be run for advertisers to justify bigger bets. And

Digiday+ Research’s recently released holiday marketing report examines which commerce channels are dominating marketers’ 2025 holiday strategies. It also looks at the discounts brands and retailers are offering and the revenue expectations that are guiding their marketing decisions during the essential fourth quarter. To gather this information, Digiday surveyed brand and retailer professionals and interviewed

There was hardly a conversation, onstage or during the Town Halls, at last week’s fall Media Buying Summit in Phoenix that didn’t include some reference to generative AI and its pervasive impact on every corner of the media and marketing landscape. Besides the very obvious impact on the search discipline — zero click search is

It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times — or these emotionally charged times — or whatever “brand safe” language PR teams are pushing to say that the news cycle and unstable tariff policies have deeply affected media buying. Tim Ringel, global CEO of

In T.S. Eliot’s poem “The Hollow Men,” he writes: “This is the way the world ends Not with a bang but a whimper.” Well, the same could be said of Google’s Privacy Sandbox. Nearly five years after wading into the quagmire, the UK’s Competition and Markets Authority quietly announced on Friday that it’s officially releasing

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But with rapid growth comes complexity. Advertisers now face a maze of platforms, apps and channels, each with different buying