A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s newly revamped loyalty program.
Cava ties gaming culture to loyalty rewards with Clix collaboration Read More »
CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But with rapid growth comes complexity. Advertisers now face a maze of platforms, apps and channels, each with different buying
How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape Read More »
The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”
Campaign Trail: Hennessy stirs up social with LeBron’s latest decision Read More »
Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI. The post Prebid, Meet OpenAds appeared first on AdExchanger.
Prebid, Meet OpenAds Read More »
What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday. The post Everything You Want to Know About Being (And Working With) Media Buyers At Cynopsis Screenshift appeared first on AdExchanger.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Race To The Bottom appeared first on AdExchanger.
Comic: Race To The Bottom Read More »
Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount. The post Scrapers Gonna Scrape; No More Fast-Forwarding The Ads, DVR Friends appeared first on AdExchanger.
Scrapers Gonna Scrape; No More Fast-Forwarding The Ads, DVR Friends Read More »
AI video tools like OpenAI’s Sora are edging into mainstream culture while marketers watch — some intrigued, others concerned. The promise of near-instant, realistic video may sound like a dream for cash-strapped, content hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety and ethics, wanting answers before committing to
5 questions marketers have about Sora and the synthetic social era Read More »
L’Oréal is building a data layer beneath its creator economy push. The cosmetics giant is looking for partners to help make sense of the data from all its creator campaigns, according to two separate sources familiar with the plans. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue
Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing Read More »
AI royalties are finally on the table for small and midsize publishers. Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG is what’s creating royalty revenue for publishers. RAG — retrieval augmented generation — kicks in when a user (or system) prompts the LLM, which then pulls the relevant content from various sources to deliver
AI royalties for small and midsize publishers: collective licensing’s next big play Read More »
