Marketing

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds

Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up

Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with platforms like the Grab app playing a growing role. Rather than users typing queries into search engines or scrolling through social media, many are beginning to rely on in-app recommendations to steer their eating habits, where they go, and

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable

Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads?  For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery

Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with TollBit that helps publishers block scrapers and monetize access. While a number of large publishers have signed AI content licensing deals with tech companies, many mid

This week’s Media Briefing will dig into the growing alarm among publishers, as execs warn behind closed doors that third-party web scrapers are quietly fueling an AI marketplace they’re largely shut out of. The AI licensing black market TikTok’s head of publisher operations exits  Tech billionaires are buying media, AP and Lee Enterprises clash over

Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom. Ford Bronco has been working with the Pro League Network (PLN), an extreme sports channel available to stream on Amazon Prime Video,