The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any more connected. In the 2026 installment of the State of Digital Media Benchmark, the media consultancy analyzed the […]
YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center (GMC) platform. Starting Thursday, those formats will officially roll out to all of Google’s Performance Max and Demand Gen campaigns. The post You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube
You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now Read More »
Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.
TikTok ups bid to entertainment marketers with latest ad solutions Read More »
The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.
Honda takes modular approach to Winter Olympics campaign creative Read More »
The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.
How Macy’s is flexing its Style Crew affiliate program beyond social media Read More »
ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.
What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation Read More »
Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.
Dave’s Hot Chicken CMO on building on organic growth as brand levels up Read More »
For most of the last decade, privacy compliance lived in a gray zone. Companies could point to a cookie banner, update a policy and reasonably believe they were doing enough. In 2025, that gray zone disappeared. What changed was not the sudden arrival of a sweeping new law, but the scale and seriousness of enforcement.
Privacy Enforcement Crossed A Line In 2025 – And There’s No Going Back Read More »
Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount. The post AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count appeared first on AdExchanger.
AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count Read More »
This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. Who’s giving up on Google? Media’s latest obsession with prediction markets, publisher lawsuits against Google abound, and more. Giving up on Google? If last year was the year AI threw a wrench in
Media Briefing: The anatomy of the publishers’ SEO dilemma Read More »
