Marketing

Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve. The post Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV […]

Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity.  For instance, in

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.

Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, right time, right channel). But as the pendulum swings hard toward 1:1 personalization, a critical question emerges: Just because we can personalize every interaction, does

Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities. The post The Things We Carry; Tick Tock, We’re Waiting appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify The wheeling and dealing of the creator economy is changing as its maturation continues. The space is growing up as brands like Blue Apron are in-housing their influencer strategies to curb costs and build better relationships with creators and platforms like YouTube, which recently began testing dynamic ad insertions, are

This story was originally published on sister site, Modern Retail. In 2021, Walmart said it would create a fintech startup with venture capital firm Ribbit Capital, which has backed companies such as BNPL loan provider Affirm and investing app Robinhood. The goal at the time was to quickly develop modern and affordable financial products for

Farewell Privacy Sandbox, we barely knew ye.  At its launch, Google heralded it as a bold declaration of the end era of the third-party cookie — the connective tissue that helped build the digital marketing ecosystem — and the dawn of a new age of privacy-first ad technology. This is a member-exclusive article from Digiday. Continue reading