Marketing

Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of marketing mix modeling platform Mutinex. “We don’t have a perception that marketing is a growth driver in the […]

Prebid doing away with universal Transaction IDs is just the latest example of the ad industry’s counterproductive history of information asymmetry and obfuscation. When both sides of a transaction aren’t working with the same information, you can’t have a fair market. Strong business relationships can’t be built on mistrust. But to get to the heart

Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does. The post Why Don’t Marketers Demand Better?; Attack of the Job-Killing Robots appeared first on AdExchanger.

With the Chinese government offering little indication it will sign off on TikTok’s proposed framework deal with Washington, ad execs are left addressing marketers’ concerns that the agreement could still unravel. They’ve spent recent weeks telling marketers that nothing will change in the fourth quarter and that the uncertainty hanging over the platform’s future should

Among the many ways generative AI and its machine learning ancestors are helping media agencies do their jobs more efficiently, campaign optimization seems to be catching on in a bigger way. Essentially, more and more media agencies have boosted and sped up their AI abilities to apply marketing mix modeling to media campaigns — and

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters. The rumors were true: OpenAI’s long-anticipated browser now

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026. YouTube’s new deal dynamics OpenAI’s entertainment industry gaslighting, Facebook’s creator charm offensive and more YouTube’s new deal dynamics YouTube’s

This article was first published by Digiday sibling Modern Retail. Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs. After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods.

Brands and media agencies rely on Google’s Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they’ve never had much luck negotiating the rates on that ad inventory. Given AdX’s dominant position in the marketplace, they might as well have been talking to a brick wall.  Earlier this year,

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year. The post Netflix Boasts Its Best Ad Sales Quarter Ever (Again) appeared first on AdExchanger.