This is a story of two inter-related events, one past and one coming up: the NewFronts and the upfront marketplace. With the former, more than a dozen major digital and social players made their pitch to attract more ad dollars, showing off new content, a more dedicated approach to measurement and a desire to pull […]
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.
Harley-Davidson resets brand ahead of growth strategy rollout Read More »
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback Read More »
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback Read More »
Did you know that 88% of marketers now use AI daily in their roles? That probably doesn’t come as a shock. Chances are you have ChatGPT, Claude, or something similar open in another tab right now. And for the last couple of years, we’ve all been riding an emotional rollercoaster with it: “AI makes things
DMWF Spotlight: Did you know that 88% of marketers now use AI Read More »
Get your brand into the answers that matter to drive discoverability, influence demand, and stay ahead of the competition. Search is no longer just about rankings. AI is reshaping how people discover information, shaping brand perception before a buyer ever visits your website, and increasingly influencing what they choose to buy. What is LLM visibility
DMWF Spotlight: Turn AI search into a growth channel with LLM visibility Read More »
Apple’s announcement that it will begin to show ads in its Maps app offers businesses new opportunities to showcase their services to iOS users. The company’s decision will add revenue to the Apple Services income stream, which has been clearing $100 billion annually from products such as iCloud, Apple Music and the App Store. Apple
Apple offers ads on iOS Maps but what’s the final destination? Read More »
Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion. The post Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth appeared first
Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth Read More »
I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it makes me curious about how a big brand marketer might see these theoretical (and real) customer journeys play out in
How Advertisers Can – And Cannot – Get In Front Of Chatbot Shoppers Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Benchmarking appeared first on AdExchanger.
Comic: Benchmarking Read More »
