Marketing

This story was first published by Digiday sibling ModernRetail ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying. A new working paper from researchers at the University of Hamburg and the Frankfurt School of Finance & Management finds that referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, […]

This story was first published by Digiday sibling WorkLife Aruna Ravichandran leads marketing for Webex at Cisco with a 99% remote team, less than 1% attrition and what she calls “maniacal execution.” We caught up with her at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the

By now, it’s hard to ignore where OpenAI is headed. The executive hints, the ad world hires, the burn rate that would make tech CEO blush – all signs point to advertising. This week’s launch of its long-rumored browser only reinforces that view. Digiday traces the steps that brought the company to this inevitable moment. 

Last year, the online transaction company PayPal hired Mark Grether, former CEO of Sizmek, who has also had stints as head of Amazon Advertising and Uber Ads, to lead its nascent advertising division. And in just the past six months the company has announced a string of new products. These include SSP data integrations, shoppable

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old model of broadly sharing consumer data has given way to privacy-centric collaboration, where trusted partners work together to understand audiences while keeping personal information protected. Embracing this approach isn’t

It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will control the algorithmic intelligence that powers the platform’s unique engagement engine? In some respects, the headline event is a technology story. Yet for…