The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.
Sociable: Meta adds updated disclosure tags for AI-generated ads Read More »
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
Mike’s Hard, Genesis take creative swings with custom Netflix campaigns Read More »
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
How Aéropostale entertains Gen Alpha with a creator-led mini-series Read More »
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive Performance? appeared first on AdExchanger.
Can Content Drive Performance? Read More »
The second season of a series celebrating public art expands to a new city and encompasses documentary video, long-form editorial and social-first content.
Vitaminwater doubles down on content series celebrating local art Read More »
Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.
Why unpaid media is now essential to AI visibility Read More »
Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets for AI solutions. But what does it mean from a practical standpoint for publishers to prepare their content and data
How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul Read More »
Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants. The AI discovery agency released the third edition of its AI Traffic Study, which tracks generative engine optimisation and modern search trends. The report covers data from November 2024 to May 2026 and analyses
Google leads AI discovery as ChatGPT dominates LLM referrals Read More »
Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The startup launched in 2022 with two core products, CEO and Co-Founder Fabien Magalon told AdExchanger: an attention measurement solution that
Attention Gets A Lot Of Attention. But What About Measuring Brand Recognition? Read More »
Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do. The post Two Broadcasters, One Cup; Handing Control To The Cloud appeared first on AdExchanger.
Two Broadcasters, One Cup; Handing Control To The Cloud Read More »
