Marketing

Employee creator networks are the new creator networks.  Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance to earn commission by sharing personalized affiliate links on social media. It’s less of an officially sanctioned employee creator program […]

This story was first published by Digiday sibling Modern Retail. Kroger has made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots. Last week, Kroger launched an AI assistant within the websites and mobile apps of most of its grocery banners, excluding Harris Teeter. The assistant was

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary. The markdown debate Business Insider names CEO, how three publishers are deploying AI, and more. The markdown debate For years, publishing meant optimizing for Google. That’s shifting to optimizing for AI.

AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by more than 50% compared to the same time last year. That sounds impressive. However, AppLovin shares fell by more than

AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by more than 50% compared to the same time last year. That sounds impressive. However, AppLovin shares fell by more than

In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling out their own buyer agents and proclaiming that they want to be the orchestration layer for agentic transactions. On Magnite’s Q2 earnings call Wednesday evening, CEO Michael Barrett painted a picture of a

To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: what Disney is doing with the cash it didn’t spend on OpenAI – and how it plans to lean into AI

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon marketing director for Conair (which owns Cuisinart), told AdExchanger. The green would be not quite the correct Cuisinart shade of