The Trade Desk is pushing out another update to Kokai, its buying platform. But don’t expect the same uproar as its last major overhaul three years ago. Unlike then, this one leans on fixes agencies have been asking for rather than forcing them through a disruptive integration. When Kokai launched, buyers complained they were being […]
Three years after Kokai, The Trade Desk is betting on refinement with Zuma Read More »
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update centers on agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms. Top
CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand’s renewed digital transformation drive.
How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’ Read More »
For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.
AI doesn’t reward scale. That changes everything for multicultural agencies Read More »
AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to rethink how and when AI use should be disclosed to consumers. The Interactive Advertising Bureau (IAB) has released its AI Transparency and Disclosure Framework Version 2, providing updated guidance for agencies, platforms, advertisers and technology partners
Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive into Project OT (for “Organizational Transformation”). That’s the internal shorthand for Meta’s plan to greatly reduce headcount while offloading services
Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic Read More »
This week’s Media Briefing will look at how the open web is splitting between human audiences and AI crawlers — and why publishers are betting on stronger brands and diversified audience strategies to survive the shift. An open web divided The New York Times tests an AI-generated search feature, The Athletic is in talks with
Media Briefing: The post-traffic era of the open web is taking shape Read More »
The creator economy is officially trying to build its own ad stack. It’s probably the most arresting signal that parts of the creator economy are starting to mirror the programmatic ad industry — at least at the infrastructure level. Just look at LTK. The creator commerce platform this week rolled out its own AI-powered offering
The case for and against the ‘programmatic-ification’ of the creator economy Read More »
Agencies are often expected to have all the answers for their clients, and pre-empt any issues before they even arise. Behind the scenes, though, the way they operate can be a different story. In this edition of our Confessions series, where we trade anonymity for candor, a former exec from an independent ad agency talks
The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to broadcast the Super Bowl.
Why United helped broadcast ESPN’s fantasy football show live from the sky Read More »
