What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee […]
Cannes-terview: Why Nespresso Prefers Unfiltered Conversations Read More »
Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The idea behind SMB MediaLabs, which launched in 2023, was to retarget QuickBooks customers around the web. Then, just last month,
Intuit’s Shape-Shifting Media; OpenAI Studies Abroad Read More »
Marvel has its Avengers movies. Advertising has mediapalooza. Every few years the biggest media budgets get thrown into review, agencies scramble to hold their accounts, and the trade press reaches for the same nickname. And every time, the industry convinces itself this cycle will be the one that actually changes things. It never quite does.
Future of Marketing Briefing: The ad industry’s next mediapalooza is loading Read More »
Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools to make ads at scale, platforms are seeing a new risk: automated content can begin to look and feel the same, destroying the authenticity that makes
Platforms’ AI dilemma: scale without sameness Read More »
The World Cup’s quarter final stage is set to bring the sport’s big rivalries into sharp relief. France versus Morocco. Norway’s Erling Haaland versus England’s Dan Burn. And, of course, Nike versus Adidas. The former’s second-quarter earnings, posted at the beginning of the week, contained some clues that the American apparel-maker is enjoying a FIFA
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown? Read More »
The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content approvals — that’s likely to cause operational headaches. Unilever knows this, especially after last year’s declaration to make creators core to its marketing plan. The
To manage 300,000 creators, Unilever automates everything but the relationship Read More »
This story was originally published on sister site, Modern Retail. While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup. Customers often come to The Home Depot and other home improvement retailers to
The Home Depot sees Hispanic market as a ‘huge growth opportunity’ Read More »
Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.
Heinz calls foul on small condiment packets in social World Cup effort Read More »
Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five different answers. The IAB wants to fix that. The post The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video appeared first on AdExchanger.
The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video Read More »
For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process. At Cannes Lions 2026, AdExchanger Editorial Director Sarah Sluis sat down with Pirouz
