Marketing

This post was created in partnership with Creatively Squared Key takeaways Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its foundational elements include consistency, […]

This post was created in partnership with Treasure AI AI has made it easier to create content, analyze data, and automate work. As those capabilities become more widely available, many […]

This post was created in partnership with Tatari  Agency audits have brought a new concern into focus: The pipes behind CTV buying weren’t designed for premium television, and neither programmatic […]

Gap Inc. is expanding its use of AI, data, and automation across its marketing operations, covering campaign planning, personalisation, and execution across its brands. The company announced the initiative at the Cannes Lions International Festival of Creativity. It is working with Google Cloud, Zeta Global, and Publicis Sapient on the effort, which covers its brand

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially-anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU develops

Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms.  Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large

The Tech Revolution Will Be Televised  Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows.  Unfortunately, a showdown between Hollywood

Subscribe: Apple Podcasts • Spotify A shift is underway across the ad industry. Platforms are rolling out more automated marketing tools, lowering the barrier to entry for advertisers to manage campaigns directly. Agencies, long since tasked with managing those relationships, are on alert. Even as the tools change, Nicola Mendelsohn, Meta’s head of global business

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays for the open web. More publishers package and sell AI visibility – aka GEO – to brand advertisers.