Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear and Streaming appeared first on AdExchanger.
Fox’s World Cup Coverage Broke Records For Both Linear and Streaming Read More »
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
Kraft Heinz pours nearly $100M more into marketing to drive turnaround Read More »
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
Papa Johns changes CMOs, ramps up mass marketing amid struggles Read More »
Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose. It’s a notable admission given Rose has made outcome-based pay a core pillar of WPP’s turnaround plan, overhauling how global client leaders
In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.
Fossil ads using AI to identify target profiles earn 58.8M impressions Read More »
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.
A CMO’s guide to machine relations Read More »
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.
Lilly’s women’s sports push gets assist from WNBA on Prime campaign Read More »
The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises. Some of these agents will be simple workflow assistants. Others will manage budgets, audiences, inventory and outcomes with increasing autonomy across systems that were never designed to work
AI Can Interpret Data. It Can’t Vouch For It Read More »
Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney appeared first on AdExchanger.
A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney Read More »
OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad placement, at the bottom of a user’s conversation — the same way a typical single product ad would appear. The update comes
OpenAI brings product carousels to ChatGPT ads Read More »
