Marketers are handing more of their workflows over to AI — testing media activation agents, making creative and scaling it. The line around what still requires a human touch, however, is fuzzy. Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns. Others insist AI’s role in how brands talk […]
The AI paradox: Marketers trust AI to buy media, not build brands Read More »
The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask questions they hadn’t thought to ask before. Related Insights The Business of AI ‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after
Why marketers are rethinking identity infrastructure Read More »
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys. The agentic upfront Netflix’s first daily live show, Peacock’s subscriber-driver and more The agentic upfront Claude and ChatGPT aren’t negotiating upfront deals
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations Read More »
OpenAI is reportedly heading toward a public market debut as early as September — a listing that could value the company at around $1 trillion. Right now though, it’s still learning how to be an ads business. Just 15 weeks into its ChatGPT ad pilot and the platform is already dealing with many of the
In Graphic Detail: Why OpenAI’s ad business is still a work in progress Read More »
Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so
How ‘Wrapped’ Insights Become Audience Segments Read More »
After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.
Essentia takes rule-defying campaign national for summer season Read More »
A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab Read More »
Modern customer relationship management (CRM) systems need to do more than store contact details and track conversations. They have evolved into central hubs for sales, marketing and operational data. When businesses scale, managing product or service data in a CRM can quickly become complex, especially with a large catalog, frequent price and product updates, multiple
Why your CRM needs a product importer Read More »
Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech
Pirated Sports Streams Are Warping TV’s Most Important Ratings Read More »
Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft AI, who spoke at AdExchanger’s Programmatic AI event in Las Vegas last week. Rather than fighting against the rising tide
Microsoft To Publishers: Don’t Block The AI Bots Read More »
