This post was created in partnership with Mutinex Key takeaways AI has made media buying faster. Whether that speed is pointed in the right direction is another matter entirely. During […]
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The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
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Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
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Details from an alleged ransom note were recently revealed.
NBCUniversal’s Karen Kovacs and Summer House stars Kyle Cooke and Lindsay Hubbard shared how authentic storytelling drives fan loyalty and brand deals.
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Executives say AI will expand access to filmmaking and create new jobs.
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Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger. But merchant marketing is the way the company thinks about its
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Patrick Harris is going after the performance dollars that usually go to Google and Meta.
Related Insights Business of TV Meta eyes CTV expansion to fuel its next wave of ad growth Read More Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years. Financial terms of the deal were not
A lot of the conversations folks have in Cannes are the same ones they’re having at home, the only difference being that both parties are wearing sunglasses and linen shorts. One of those recurring threads is audio. Not unlike gaming, audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher
Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s CPO Read More »
