Marketing

AI-powered shopping platform, Minty, has launched the Minty Shopify app giving merchants enhanced ways to bridge the gap between browsing and buying. By connecting any Shopify store to Minty’s vast network of shoppers during their purchasing decisions, merchants can reach consumers at the checkout, activating cashback offers and helping reach AI-assisted and anonymous shoppers that […]

With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely Scraping The Surface; BMW Did What Now? appeared first on AdExchanger.

New Mexico is a long way from Madison Avenue. Far enough that there’s space for alternative ways of thinking about advertising, and how it’s made, to emerge. Bennie Reed, co-founder of This Will Be Good, is building an agency according to “a different model,” one without an office, organizational layers and only minimal overheads.  The

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series. Q&A The creator economy’s programmatic problem Disney+’s planned overhaul, Netflix’s creator-brand demand and more Q&A Brands are increasingly trying to make entertainment, not just ads. They’re enlisting creators and

Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation. That’s the read, anyway, if a string of open roles at the division that sells PlayStation’s ad inventory is any indication. Several of the postings on

As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy. Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns. As advertisers prepare for a holiday season in which shoppers are likely

Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. The developments bring Teads in lockstep with fellow ad tech companies Magnite, OpenX, and PubMatic, and come ahead of its

During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.  The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.