Marketing

Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business. The company is currently looking to hire a regional manager, ads solutions (EMEA), who will lead and scale OpenAI’s ad business across Europe, according to the careers […]

This week’s Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare’s default bot changes. Why the black market scraping economy still wins.  Netflix strikes video licensing agreements with Penske Media digital brands including Variety and Rolling Stone. From default blocks to ‘mixed-use’ bots The AI crawling environment for publishers

Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a Digiday+ Research survey of more than 100 marketing professionals in first-quarter 2026. Only one quarter of marketers (25%) said they

Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a month on subscription TV, multiple streaming services, and free-to-air broadcast. Advertisers have been conspicuously absent from the conversation, however —

You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during the 10 years since. Until now, perhaps. Last week, Adobe Advertising announced the general release of its own Custom Algorithms

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? appeared first on AdExchanger.

Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on a response to the offer, which presumably would entail delisting from the Nasdaq. Regardless, the deal would require approval by