Marketing

The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of time spent, repeat visits and what Mail executives call a “golden metric” of quality engagement. The urgency behind that reset is […]

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger.

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity. The post Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger.

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared first on AdExchanger.

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early days, but marketers quoted Digiday a range of prices. Ad agency Jellyfish is currently onboarding its first client into

The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week.  The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover