Marketing

When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was […]

The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop tour of campuses.

Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta Migration appeared first on AdExchanger.

In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing. The post NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook appeared first on AdExchanger.

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November 12, according to Digiday, which reported details from an interview with Caroline Giegerich, vice president of AI at the IAB. IAB wants to “create a shared

Zara is now officially the most valuable fashion brand in the world, dethroning Nike in Kantar’s BrandZ 2026 ranking. A flagship brand of the Spanish group Inditex, Zara reached a brand value of 44.088 million dollars, with a growth of 18% compared to 2025. Classed as the 66th largest brand in Kantar’s global rankings, Zara

Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic, but hit a painful wall when viewership patterns rightsized and most of the major media companies rushed out their own apps. The result was an oversaturated streaming market. In 2023, CuriosityStream, which makes documentaries and

As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned that Dentsu has hired Aisha Khan away from WPP Media to helm the offering as head of retail & commerce

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like creator marketing, CTV and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of retail media, its role in

This story was first published by Digiday sibling Modern Retail. Shortly before this summer’s World Cup, where Lionel Messi made a global splash at the tournament, his hydration drink Mas+ shut down less than two years after its debut. Months later, the news was followed by a similar announcement by Unwell, the functional beverage brand by influencer