Marketing

If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, one where AI systems plan, execute and optimize media buys without human hand-holding. It is a compelling vision, but one […]

Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider? The post TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse appeared first on AdExchanger.

Ads Context Protocol, or “AdCP,” launched a little more than 100 days ago to much fanfare, great excitement, and high praise, while also prompting notable approbrium. Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards.  First, it’s worth a recap of what exactly

Retail media now sits inside Diageo’s broader marketing mix, not downstream from it. That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco. Once treated largely as a place to activate trade promotions after a campaign was already live, Tesco’s retail media now plays a more expansive role.

After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. 22, TikTok officially confirmed its U.S. ownership: TikTok USDS Joint Venture LLC, marking the end to the will-it-won’t-it talk of

This story was first published by Digiday sibling Modern Retail. Once a favorite of millennials, Pacsun is finding fresh ways to keep its finger on the pulse of Gen Z’s tastes. Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings. In September, it formed its first Youth

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to alleviate ongoing frustrations with the platform’s algorithm shifts and moderation policies, which, three creators told Digiday, have caused engagement and earnings to fluctuate unpredictably. On

If you can’t beat ’em sometimes you have to hire ’em away. That’s the approach CourtAvenue took when coming up against Stagwell in some of the pitches it didn’t win.  The independent multi-pronged agency run by ex-WPP execs Dan Khabie, Kenny Tomlin and Michael Stich, hired Robyn Freye to be CourtAvenue’s first president and chief

YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is…