Marketing

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Well, This Is Embarrassing… appeared first on AdExchanger.

WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.” The post The DIY Agency; YouTube’s Dynamic Change appeared first on AdExchanger.

This story was originally published by sister site, Modern Retail. Regional department store Von Maur is on a mission to bring more brands to shoppers in the heartland.  The retailer, founded in 1872 in Davenport, Iowa, has been on a slow and steady growth trajectory at a time when other department stores like Macy’s and

Out-of-control new business reviews are placing a burden on media and creative agencies competing for work. According to media agency executives who spoke to Digiday anonymously, client requests for agencies to respond to pitch invitations within punishing deadlines are becoming the new normal. Expectation of quick turnarounds has become “a common theme,” said Charlie Carpenter,

Holiday shopping (and thus, holiday marketing campaigns) seem to begin earlier every year. But for many content creators, the annual Q4 brand deals this year are increasingly coming together at the eleventh hour. More often than not, deals are struck less than 30 days out from a campaign live date as opposed to the traditional

The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob.  The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing panic, it’s made one thing clear: AI-generated

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.