Marketing

At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built specifically for the way people find attorneys online. For years, marketing for lawyers meant a Yellow Pages listing, a few billboards, and word of

Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with

Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech companies must traverse.  These two entities are: MiQ and The Trade Desk, with the former announcing its second quickfire acquisition in recent weeks, while the latter saw the exit of three senior execs. 

This story was first published by Digiday sibling Modern Retail Two fast-growing advertising sectors — retail media and the creator economy — are increasingly interlinked. Executives in the advertising businesses of retailers like Walmart, Best Buy and Albertsons are starting to see value in incorporating more creator-led content into advertising campaigns for brands. Not only

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges that have come with the evolution of AI. The report is based on a survey of 40 publisher professionals, as

Subscribe: Apple Podcasts • Spotify No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major agencies, including Dentsu and WPP, are pulling back ad spend from TTD’s OpenPath platform, citing concerns of hidden fees and