Marketing

When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced […]

AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in…

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads. The post How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy appeared first on AdExchanger.

A Life Of Luxury The internet is a powerhouse for commerce – just not so much when it comes to the luxury category.  Although that’s hardly surprising. Over the past several years, fast-fashion and discount-driven marketplaces like Temu, Shein and Amazon have put relentless downward pressure on the cost of luxury items. Now, major retailers are

The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one. Instead, he argued at the World Economic Forum in Davos, Switzerland, the agentic era will eclipse companies that stop chasing a single winning model and start learning how to orchestrate many

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators. YouTube TV (2026 edition) Netflix’s all-cash offer for WBD, a “Creator’s Bill of Rights,” TikTok’s micro-drama app and more YouTube TV (2026 edition) Shows have become a focal point for YouTube. And now getting

OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late. ChatGPT’s 2022 launch inaugurated the current generative era and made the app a touchstone for the entire sector. But OpenAI’s head start has since been eroded by

The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close of Q1.  While these deliberations take place in the chambers of a courtroom in the Eastern District of Virginia, developments elsewhere underscore the

OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and foundational the effort is. There are no ad sales chiefs with deep agency relationships, no account managers