Marketing

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad […]

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on? The post Its Ads Or Innovation; And For OpenAI, It’ll Be Ads appeared first on AdExchanger.

This story was originally published on sister site, Glossy. At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, David Baker, made one thing clear: AI isn’t here to replace marketers, it’s here to make them sharper. “The playbook is still being written,” Baker said. “There really

Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways. Speakers explored how large­‐language models, predictive analytics and automation are enabling them to do more with less, whether that’s accelerating creative production, enabling deeper personalization or surfacing previously hidden customer insights.

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human. Which is why the pharmaceutical company is leaning on CreativeX, a creative data and automation platform that helps brands measure and standardize output across every market, platform – and now creator partnerships. The

Two-thirds of marketers across the globe use AI tools in their daily work, according to HubSpot’s “2025 State of AI in Marketing Report.” It’s a notable percentage of the workforce — but it’s not nearly as staggering as the percentage of marketers in the U.K. who use these tools. The report, which was released this

Cloudflare CEO Matthew Prince flew from to London last week and met with the U.K.’s regulator, Competition Markets Authority (CMA) — the one that just gave Google “Strategic Market Status.” That means the regulator can investigate beyond search and ads to cover Google features like AI Overviews, AI Mode, Discover, Top Stories, and the News

“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name.  Not only do

High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow. The post High School Football Can Have Streaming Ads, Too, Thanks To