Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business […]
Meta Bets That Its Ad Machine Can Fund Its AI Dreams Read More »
Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery.
Crocs puts self-expression over algorithmic sameness with new platform Read More »
CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.
How Applebee’s Date Night Pass builds on the chain’s marketing-led success Read More »
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including user-submitted DNA tests. But subscriptions—not
The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food holiday of the year.
Heinz taps into Super Bowl snack culture with novelty ketchup keg Read More »
YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For YouTube, this is a perfectly acceptable state of affairs. Kids’ content provides whopping engagement stats and establishes new generations of
Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content Read More »
The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with remarkable speed, and optimization feels more dynamic than ever. But this increased velocity has also introduced confusion. Many advertisers assume
What Meta’s Andromeda Update Actually Changes – And What It Doesn’t Read More »
Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as Digiday reports, Comcast is starting to see net-new ad
When Performance Brands Invade TV; Subscription Conniptions Read More »
Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could
WTF is liquid content? Read More »
01 Introduction Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses like voice-to-text translation and metadata tagging to audience-facing applications like ad targeting and content recommendations. But this increased use of AI means publishers large
