Marketing

Subscribe: Apple Podcasts • Spotify As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.  Those crosshairs are something Kalen Allen, actor and digital creator, knows first hand — from the backlash from a Starbucks brand deal last year amidst political boycotts and to […]

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO

Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new…

Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale, leverage and momentum to help shape programmatic trading and drive interoperability across the ad tech ecosystem. Now begins the hard part. Prebid stands at a major inflection point for itself and the open web. Across

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on? The post Its Ads Or Innovation; And For OpenAI, It’ll Be Ads appeared first on AdExchanger.